Job Overview
We are seeking an Marketing Specialist with a chemistry background to drive our online sales, optimize digital platforms, and build lasting relationships with customers. This role requires expertise in both chemistry and eCommerce to effectively promote our chemical reagent products and ensure a seamless online shopping experience.
Responsibilities
- Manage and optimize eCommerce platforms to ensure accurate product listings, pricing, and inventory.
- Create scientifically accurate product descriptions and visuals using tools like ChemDraw.
- Implement SEO strategies to improve product visibility and drive organic traffic.
- Develop and execute targeted advertising campaigns to increase online revenue.
- Use email marketing tools to create personalized campaigns for retention and upselling.
- Track and analyze eCommerce performance using tools like Google Analytics to improve conversion rates and customer behavior insights.
- Identify growth opportunities through data analysis and customer feedback.
- Expand the customer base by applying upselling and cross-selling strategies.
- Collaborate with teams to plan marketing campaigns, promotions, and product launches.
- Stay informed on eCommerce trends, competitor activities, and emerging tools.
- Manage customer reviews and loyalty programs to enhance retention.
- Provide actionable insights through regular performance reports.
- Support additional marketing and sales initiatives as needed.|
Qualifications
- BS or Master’s degree in Organic Chemistry, Biochemistry, or a related field (required).
- Proven experience in eCommerce, digital marketing, or sales (biotech or chemical industry preferred).
- Strong understanding of eCommerce platforms (e.g., Shopify, WooCommerce, Magento) and digital marketing tools.
- Proficiency in SEO, SEM, Google Ads, email marketing platforms, and analytics tools.
- Knowledge of ChemDraw or similar tools for creating scientific visuals.
- Excellent written and verbal communication skills, with a customer-focused mindset.
- Strong analytical skills with experience in interpreting data and generating insights.
- Ability to manage multiple projects independently and thrive in a fast-paced environment.
