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Must attach resume to reply. Must be in North County San Diego.
Position Overview:
Under general direction of the CEO, the SEO/Link Building Specialist acquires backlinks that point to our clients websites as a marketing tactic to increase brand awareness and conversion ratings.
Essential Job Functions:
Monitors all rankings of clients websites and makes adjustments where necessary.
Analyzes Google SERPs and multiple tools/data to identify areas of opportunity.
Executes and measures organic search-focused market activities and campaigns.
Develops domain authority and specific URL promotion.
Assists with recommending and executing site content and social media strategies.
Supports Marketing team in the development of search marketing best practices across the marketing channels.
Qualifications:
High school diploma or general education degree (GED) required.
Bachelors Degree strongly preferred.
1+ year of relevant link-building experience.
Requirements:
Experience using basic and advanced link-building strategies/tactics, knowledge of latest algorithm changes (i.e. Penguin, Pigeon)
Strong ability to think out of the box with a great desire for innovation.
In-depth knowledge of the search engine industry, search engine algorithms and ranking strategies.
Advanced understanding of web analytics, keyword research and competitive research tools.
Proficient in working with Google Analytics, Webmaster Tools, Google Trends, and Google My Business.
Ability to create reports, solid understanding of ROI and ability to select relevant data for future strategic analysis.
Familiarity with web platform development languages: PHP, HTML, ASPX, AJAX, JSP, CSS, JavaScript.
Extensive knowledge of SEO tools, i.e. Raven Tools, Majestic SEO, Ontolo Software, SEOmoz, etc.
Excels in web page creation and development software: WordPress, Drupal, Joomla, Magento, etc.
Strong social media skills with respect to Twitter, Facebook, LinkedIn, Google+, Pinterest.
Working knowledge of Google Apps, MS Office (Outlook, Word, Excel, PowerPoint) and all modern web browsers and browser plugins/extensions.
Experience with SEO for complex database-driven websites and an understanding of database-driven websites strongly preferred.
Ability to break down complex ideas/concepts/strategies to both clients and other team members.
Strong organizational skills and attention to detail.
Strong interpersonal, verbal and written communication skills.
Effective organizational, project & time management, and critical thinking skills.
Must be a consummate team player, and adhere to our company core values.
Physical Requirements:
Ability to sit for 2 hours without standing, sit up to 8+ hours per day
Ability to engage fine motor skills such as typing and writing for up to 2 hours without a break, use fine motor skills for up to 8+ hours per day
Ability to see and read computer screen, employment documents and correspondence
Note: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified.
