Marketing Manager III - Remote Role

Marketing Manager III - Remote Role

31 Dec 2023
California, Sanjose, 95002 Sanjose USA

Marketing Manager III - Remote Role

Project Details:
Job Title:
Mobile Marketing Manager
Job ID:
5-6 months Contract
Remote Role
McAfee Incorporation

PST or MST, or CST candidatyes only
Job Description:

  • Oversee top of the funnel growth marketing including paid user acquisition program across various channels and app store optimization
  • Manage program budget to ensure health across all campaigns while managing ROAS goals
  • Fully understand the user acquisition funnel by analyzing, planning, and executing paid and organic campaigns
  • Collaborate with cross-functional teams to review campaign performance and identify new opportunities
  • Provide weekly and ad hoc reporting, analysis and optimization for all user acquisition campaigns
  • Manage app store optimizations (Google + iOS) across various teams to ensure all requirements are met before each app release
  • Manage ongoing app store optimization to sustain keyword rankings and organic growth
  • Identify growth opportunities across channels for mobile apps
  • Work with team to build, optimize and manage various mobile messaging campaigns
  • Provide guidance to internal stakeholders on MMP support across various campaigns including creating custom links and QR codes
  • Manage external team members

The successful candidate will also demonstrate the following abilities:
  • 4-6+ years of experience in app store optimization / user acquisition / performance marketing
  • Experience working with analytics reporting on various platforms
  • Help support and manage mobile messaging campaigns

Mobile Marketing Manager Skills:
  • Must have prior mobile app marketing experience
  • ASO (App store optimization)
  • User acquisition (ASA, UAC, and other social channels)
  • Mobile Monetization (Experience in forecasting is plus)
  • Mobile push and in-app messaging (MoEngage experience is a plus)
  • Experience with MMPs such as AppsFlyer

Thanks, and Regards,
Meghana Malviya
(Recruitment Lead)
Direct: +1

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