Marketing Manager III - Remote Role

Marketing Manager III - Remote Role

Vacancy expired!

Project Details:
Job Title:
Mobile Marketing Manager
Job ID:
MFEKJP00001515
Duration:
5-6 months Contract
Positions:
1
Location:
Remote Role
Client:
McAfee Incorporation

PST or MST, or CST candidatyes only
Job Description:

• Oversee top of the funnel growth marketing including paid user acquisition program across various channels and app store optimization
• Manage program budget to ensure health across all campaigns while managing ROAS goals
• Fully understand the user acquisition funnel by analyzing, planning, and executing paid and organic campaigns
• Collaborate with cross-functional teams to review campaign performance and identify new opportunities
• Provide weekly and ad hoc reporting, analysis and optimization for all user acquisition campaigns
• Manage app store optimizations (Google + iOS) across various teams to ensure all requirements are met before each app release
• Manage ongoing app store optimization to sustain keyword rankings and organic growth
• Identify growth opportunities across channels for mobile apps
• Work with team to build, optimize and manage various mobile messaging campaigns
• Provide guidance to internal stakeholders on MMP support across various campaigns including creating custom links and QR codes
• Manage external team members

• 4-6+ years of experience in app store optimization / user acquisition / performance marketing
• Experience working with analytics reporting on various platforms
• Help support and manage mobile messaging campaigns

• Must have prior mobile app marketing experience
• ASO (App store optimization)
• User acquisition (ASA, UAC, and other social channels)
• Mobile Monetization (Experience in forecasting is plus)
• Mobile push and in-app messaging (MoEngage experience is a plus)
• Experience with MMPs such as AppsFlyer