About Us
Coastal Hay & Ag proudly serves Santa Barbara County’s respected agricultural community by providing superior-quality, predominantly locally grown feed. We are dedicated to supporting the region’s livestock and equestrian operations through premium products, dependable service, and integrity. In addition to hay sales, we specialize in establishing new plantings for permanent pastures, hay crops, and polo fields.
Position Overview
The Sales Office Manager plays a vital role in supporting the daily operations of our hay sales business. This position oversees customer communications, coordinates deliveries and inventory scheduling, manages bookkeeping and invoicing, and drives marketing and sales initiatives to support continued growth across the Santa Ynez Valley and surrounding ranching communities.
The ideal candidate understands agriculture, livestock operations, and rural business workflows—and can balance high-touch customer service with accurate bookkeeping and organized office systems.
Key Responsibilities
Sales & Customer Support
Respond to customer calls, texts, and inquiries regarding hay orders and feed products
Prepare sales quotes, delivery schedules, and coordinate transportation logistics
Maintain customer accounts and CRM/order records
Support wholesale buyer relationships
Assist with new customer onboarding and account setup
Monitor inventory availability and coordinate restocking with suppliers
Marketing & Community Engagement
Create and post social media content showcasing product availability, deliveries, and ranch lifestyle
Maintain website updates, including current inventory and pricing
Build relationships with local equestrian barns, ranch owners, and ag businesses
Execute email and text campaigns highlighting hay availability, seasonal pricing, and promotions
Capture on-site photos and videos to feature product quality and farming operations
Manage branded merchandise and event sponsorships (rodeos, youth ag programs, jackpot roping’s, and Santa Ynez Valley equestrian events)
Office & Operations Management
Maintain office systems, files, delivery logs, and inventory spreadsheets
Coordinate delivery routes with drivers
Order office supplies, branded materials, and signage
Track insurance certificates, permits, and vendor documentation
Qualifications
Experience in sales support, office management, or agricultural business operations
Bookkeeping experience required (QuickBooks or similar software)
Comfortable working in agricultural environments (ranches, barns, equipment areas)
Excellent customer service and communication skills
Strong organizational skills and attention to detail
Social media and basic marketing experience
Familiarity with hay terminology and livestock feed needs preferred:
Orchard grass, alfalfa, oat hay, Bermuda, Timothy, Teff, and shavings
Key Attributes
Positive, hardworking, organized, and professional
Strong work ethic and accountability
Community-minded and relationship-driven
Ability to multitask in a fast-paced, seasonal business
Reliable, trustworthy, and discreet with customer information
Success Metrics
Fast, friendly, and consistent customer communication
Efficient scheduling and accurate delivery coordination
Precise invoicing and financial recordkeeping
Well-organized inventory and supply tracking
Growth in customer base and repeat business from local ranches and barns
Positive social media engagement and strong brand reputation
Compensation
Competitive Salary and benefits with a potential for performance bonuses
