NOTE: This is not a job that can be done remotely.
Satisfill Foods LLC is a start-up company. The Satisfill Diet and App will be marketed exclusively online through our website. Viral Marketing will be our primary strategy using Social Media platforms. Video will be our primary communications medium.
QUALIFICATIONS: We are looking for a digital marketing generalist and a viral marketing specialist. If the extent of your experience and expertise is ONLY traditional digital marketing, like brand assessment, analytics, and SEO DON'T APPLY YOU MUST HAVE VIRAL MARKETING EXPERIENCE AND EXPERTISE.
KEY AREAS OF RESPONSIBILITY
1 WEBSITE COMPLETION: 90% of our website front-end work has been completed content, design, and layout but all of the back-end work needs to be done.
2 SOCIAL MEDIA PRESENCE: Since the vast majority of our viral marketing will be on the three platforms below, we need to have a presence on them, including profiles for both Jeff Lenn and Satisfill Foods.
Instagram YouTube TikTok
3 VIRAL MARKETING LAUNCH CAMPAIGN:
USP's
Satisfill overcomes the #1 cause of diet failure Constant hunger through Appetite Fulfillment Science.
Satisfill overcomes the #2 cause of diet failure Difficult to follow and takes a lot of time by being the easiest diet to follow, requiring the least amount of time.
Key Strategy
We will be using videos to get exposure, get noticed, generate interest, and drive visitors to our website.
We will be producing a series of about seven extraordinary and compelling videos that focus on our two very powerful USP's. Included in two of the ad buy videos will be two very funny comedy sketches. #1 entitled I'm Hungry All The Time. #2 entiled I Don't Have The Time. These videos will also be divided into short ad clips to facilitate social sharing as memes, shares, likes, and forwards. The comedy sketches will be made-to-order for creating buzz, social sharing, and organic word-of-mouth.
NOTE: Your responsibility will be the deployment of these videos, NOT the production of the videos.
Goal/Target
Revenue (Minimum) $100,000
200,000 Views
1% Conversion = 2,000 Members @ $50 (Grand Opening Discount)
2% Conversion = 4,000 Subscribers to receive FREE Best Diets eBook
Revenue (Maximum) $500,000
1,000,000 Views
1% Conversion = 10,000 Members @ $50 (Grand Opening Discount)
2% Conversion = 20,000 Subscribers to receive FREE Best Diets eBook
Ad Buy Budget: "How to get the best bang for our buck."
We need to determine ASAP What is the minimum budget needed to penetrate the noise, get noticed, and get a good response (Views).
Launch Date: January 1, 2025 (Earliest), April 1, 2025 (Latest)
COMPENSATION, TIMELINE, START DATE
Target Start Date: September 1, 2024
Timeline, Hours, and Rate: 5 Months (200 hours) at $50/hour = $10,000
LOCATION: This is NOT a job that can be done remotely. Although most of the work can be done off-location, you must live in the greater SF Bay Area and be available to meet regularly at the Satisfill offices in Berkeley, CA.
TO APPLY: Send a cover letter and your resume to jeff.satisfillfoods@gmail.com
