The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted and unscripted television, co-productions, and podcasts. The position reports into a senior member of the Communications team for Universal Studio Group.Responsibilities:Under the leadership of supervisor, work with network and distribution partners to create and implement unique and strategic PR campaigns for assigned seriesSupport studio PR leads on priority projects which includes, but is not limited to:Identify press opportunities for below-the-line creatives, showrunners, and executive producersService daily media requestsCoordinate appearances for electronic interviews, photo and video shoots, as well as industry and press eventsContribute to award strategy campaigns for assigned seriesPosition series for awards consideration with key press and industry influencersProvide talent and executive producers with media training as neededServe as a talent relations liaison for the studio, which includes talent logistics for awards, booking hair, make and cars, start of production gifts, booking studio panels, assembling itineraries, etc. Maintain budget trackers for assigned projects Work with talent representatives to organize logistics for festivals, awards shows, etc.Monitor competitive environment via daily review of competitive/industry news and podcastsMonitor and pull press coverage of assigned show titlesIdentify and share press clippings about industry business newsWork with network and distribution partners to help plan press events (junkets, red carpets, press screenings, panels, speaking opportunities, etc.)Collaborate with the marketing team on awards campaigns, including gathering assets for microsite, various ads, panels, etc.Collaborate with Corp Comms on executive opportunities and studio announcements and initiativesDevelop and maintain relations with key press (long lead magazines, weeklies, trade publications, major dailies, blogs, and other digital outlets)Support supervisor in crafting strategies around projects, including series, library titles, and overall dealsCreate and update team documentsCopy editing written materialsBe willing to step in and help colleagues and the team whenever needed
