VP, Content Intelligence

VP, Content Intelligence

23 Dec 2024
California, Universalcity, 91608 Universalcity USA

VP, Content Intelligence

We are looking for an VP to lead a variety of projects and initiatives that allow us to impact the business across NBC Entertainment and Peacock.  This individual will be a critical player within the Content Consumer Insights team, tasked with building and scaling methodologies and programs that can be leveraged by the wider team, as well as acting as a connecting force between Content Consumer Insights and other teams we partner with.  In this role, you will report to SVP of Content Consumer Insights in support of stakeholders across the organization.The successful candidate will have a proven track record in the following:Building and scaling methodologies and toolkitsMaking sense of the robust content landscape, and viewers’ decision-making processesApplying the right insights at right times in decision-making processesInterfacing with and influencing content and marketing executivesRESPONSIBILITIES:Build robust and scalable methodologies and related tools that can be leveraged by the wider Content CI teamServe as a connecting force between the Content CI and Strategy CI teams, ensuring robust sharing of information, insight, and context that help elevate all of our workExecute title-level research across a variety of genres (scripted, unscripted, late night, live events, syndication), especially at early stages of content and marketing developmentStay close to titles from greenlight to post-launch, tracking and organizing insights collected across teams and research touchpointsEnsure team presence is felt with West Coast stakeholders, staying engaged and informed on titles and consulting as needed with content, marketing and strategy execsIdentify efficiencies in our work and workflow to ensure focus on the right questions that will grow and support the business the mostChampion methodological innovation, meeting with new and existing agency partners to keep our research toolkit ahead of the curve

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