Summary
The Inside Sales & Marketing Representative supports the sales and marketing departments by generating sales, engaging customers, and promoting the company’s brand. This role combines inside sales functions with marketing responsibilities — including social media posting, literature creation, and coordination with outside marketing vendors — to help drive awareness and revenue growth.
Essential Functions
Sales Responsibilities
Identifies and qualifies potential customers through various channels including referrals, online leads, and targeted prospect lists.
Contacts leads and existing customers via phone, email, and virtual meetings to understand their needs and present product solutions.
Develops and maintains strong client relationships to foster long-term trust and loyalty.
Manages customer data in CRM systems, tracks sales activity, and forecasts the sales pipeline.
Sends out and corresponds with vendors regarding specialty glass, automation systems, and related sales items.
Coordinates 'lunch and learn' sessions and other internal sales events.
Marketing Responsibilities
Assists with the development and execution of marketing campaigns to support company sales initiatives.
Creates and updates marketing materials and sales literature, ensuring consistency with company branding.
Posts regularly on company social media accounts to engage audiences and promote products, events, and company culture.
Coordinates with external marketing vendors and agencies for advertising, SEO, photography, and promotional activities.
Conducts market research to identify trends, target audiences, and competitive opportunities.
Ensures all marketing materials and online content align with the company’s brand voice and messaging.
Competencies
Technical Capacity – Proficiency in CRM systems, Excel, PowerPoint, and social media platforms.
Problem Solving/Analysis – Ability to address product or marketing challenges creatively and effectively.
Collaboration Skills – Works well across teams, supporting sales, marketing, and operations goals.
Professionalism – Maintains a high level of professionalism in all customer and internal interactions.
Attention to Detail – Strong organizational skills and commitment to quality in communications and deliverables.
Education and Experience
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
3–5 years of sales or marketing experience (preferred).
Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
The work environment includes exposure to dust. Noise levels are generally low to moderate.
Physical Demands
This job requires frequent movement and occasional lifting of boxes. Must be able to sit for extended periods and perform general walking and computer work. Specific vision requirements include close vision, distance vision, color vision, and the ability to adjust focus.
Position Type/Expected Hours of Work
This is a full-time position with a minimum expectation of 40 hours per week. Reasonable accommodations may be made for individuals with disabilities.
Travel
Occasional local or overnight travel may be required for events, trade shows, or vendor coordination.
