Summary The Assistant Digital Marketing Manager supports the digital marketing team executing across email, web, and app for all Aspen One brands. This position supports digital content management, website updates, marketing automation, segment management, platform administration needs, email campaigns, and seasonal turnover initiatives. This role is focused on elevating the digital customer experience to drive bookings, increase incremental spend, and optimize user journey flows. This position reports to the Director of Digital Marketing.The budgeted salary range for this position is $58,656- $73,320. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. Job Posting Deadline Applications for this position will be accepted until January 6, 2025. Essential Job FunctionsAssist in email marketing campaign creation and execution across all Aspen One Brands (Aspen Snowmass, The Little Nell, Limelight Hotels, Ajax Downtown, Aspen Ventures),Manage web requests intake form; assist with content updates across all Aspen One website’s on multiple platforms (Sitecore, WordPress, BentoBox, Shopify)Build and deploy segments within the Customer Data Platform (CDP) across digital channels, leveraging new Martech (marketing technology) capabilities to increase revenue and optimize paid media spend across Aspen OneCollaborate with the team to implement SEO strategies and ensure content is optimized for search enginesSubmit development tickets as needed; assist in grooming maintenance backlog and testing new components post-deploymentAssist in building out mobile communication strategy, including short message service (SMS) and app push notifications Support customer journey building across all Aspen One brandsAlign with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelinesWork with creative teams to coordinate photo and video asset needs for website and appWork with business unite marketing teams to support Google My Business listings and optimize for search engine optimization (SEO)Write, edit, and proof website, email, and app content as neededAnalyze guest behavior, demographics, and products to extract and report on actionable insights to adjust communications and strategies accordinglyOther duties as assigned
