Position Summary The Director of Marketing Operations is a transformational leader responsible for driving creative efficiency, workback calendaring, overseeing marketing processes, tools, budgeting, cross-functional collaboration, and bridges the gap between marketing and all other departments. Works closely with BU Marketing Leadership across all divisions. Additionally, this role collaborates cross-functionally with the digital & e-commerce teams, retail team, and other teams to ensure seamless execution of marketing strategies.  Position reports to the Chief Marketing Officer and oversees a team of  approximately 3-5 marketing professionals.The Director of Marketing Operations also has direct responsibility for overseeing marketing initiatives that support the sales organization.Pay range for this position is $100,000 - $150,000.  All exempt roles are incentive eligible.Essential Job Functions/Key Job ResponsibilitiesContinuously identifies and implements improvements to enhance marketing operations.Fosters a culture of efficiency, accountability, and innovation within the marketing team.Leads the integration and transformation of existing systems to the Asana project management system and FIGMA design system to streamline workflows and enhance collaboration.Leads project management efforts to ensure marketing initiatives are executed on time, within scope, and on budget.Oversees digital marketing content coordination, ensuring alignment with brand strategy and cross-functional teams.Identifies, implements, and optimizes tools that support marketing efficiency and performance.Drives adoption and training initiatives for Asana and FIGMA across marketing and creative teams.Establishes and maintains streamlined workflows to improve cross-functional collaboration and execution speed.Continuously evaluates and refines marketing operations to enhance efficiency.Be the primary point of contact for the sales organization for their marketing / creative and copy needsManages marketing budgets, ensuring accurate forecasting, tracking, and reporting.Drives cost efficiencies while maintaining high-impact marketing initiatives.Manages contracts with external vendors, agencies, and partners to ensure service quality and cost-effectiveness.Oversees procurement and negotiations to align with marketing and business objectives.Develops performance dashboards and KPIs to measure the success of campaigns and initiatives.Provides data-driven insights to support strategic decision-making.Other duties as assigned
