Are you a brand builder with a passion for outdoor sports and a natural ability to connect with people? As the newest member of our team, you will be developing and executing the Sweet Protection brand strategy in North America – taking charge of a dynamic brand in the ski, snowboard, and bike markets. You’ll drive our brand strategy, creating powerful partnerships with athletes and influencers, building brand awareness, and igniting consumer excitement across every channel. You have a marketing or business degree and 5+ years of experience in brand marketing with an outdoor premium brand and a couple of years of leadership experience. You are an enthusiastic self-starter who thrives in a fast-paced environment collaborating with sales, e-commerce, and global teams to fuel growth and maximize ROI. If you’re a strategic thinker who knows how to execute, engage, and inspire, let’s talk!What you’ll be doing:Igniting and driving the Sweet Protection brand strategy in North America - building consumer relationships and fueling brand passionCreating and executing localized marketing plans that align with global goals, boosting brand awareness and sales across all channelsBuilding strong partnerships with athletes, influencers, and key accounts to amplify campaigns and connect with North American audiencesDriving PR impact by managing our agency relationships, securing media coverage, and building endorsements that elevate our brand presenceCollaborating with sales and e-commerce to elevate brand visibility through digital marketing, in-store displays, and impactful campaigns that drive traffic and sales growthManaging the North American marketing budget with a focus on maximizing ROI and reporting KPIs to leadershipEngaging with consumers and industry partners at events – traveling up to 40% as neededCommunicating consumer insights to shape global and North American strategiesChampioning the Sweet Protection mission as a true brand ambassador, bringing our vibrant and adventurous spirit to life!
