The Senior Retail Marketing Manager is the strategic lead for Sea to Summit's North American retail go-to-market (GTM) programme. This role owns the retail GTM calendar and process end-to-end from seasonal strategy alignment through to in-season execution and is responsible for translating brand and commercial priorities into retail marketing plans that drive sell-in and sell-through across independent and key account channels.This is a commercially minded role that requires the ability to think strategically, plan ahead of the business, and direct available resources including field sales representatives, tech reps, and sales agents to deliver results at scale. The Retail Marketing Manager works closely with Sales and Marketing leadership, the global brand team based in Perth, Australia, and cross-functional partners across E-Commerce, Operations, and Finance.Retail GTM Strategy & Calendar Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support. Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution. Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans. Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.Key Account Marketing Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity. Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts. Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars. Evaluate and evolve key account programmes  including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.Foundational Merchandising & Retail Activation Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation. Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development. Direct tech reps, sales agents, and field resources to execute in-store merchandising, clinic programmes, and retail activations. Support retail staff training and readiness to sell, including clinic kit coordination and ExpertVoice programme management.Tradeshows & Events Own North American tradeshow planning and activation, applying a prioritisation framework to determine appropriate investment level for each show. Develop show-specific messaging strategy and brief creative on booth assets, activations, and collateral needs with appropriate lead times.
