POSITION OVERVIEWWe’re looking for an Integrated B2B Marketing Manager with proven experience in wholesale and B2B2C marketing and trade show activations. You’ll collaborate with the Sales Team (including Wholesale and Enterprise functions) to create tools and strategies that drive product sell-in and sell-thru to wholesale partners, VARs (Value-Added Resellers), and enterprise accounts.This is a mid-level position reporting to the Brand Director and working closely with sales, product, creative, and external partners. ROLE & RESPONSIBILITIESStrategic Management of B2B and Wholesale MarketingDevelop and execute B2B marketing strategies and sell-in/sell-thru tools to support the sales function in acquiring and retaining wholesale and enterprise accounts.Collaborate with sales leadership to develop compelling sales presentations, product catalogs, and training materials for partners.Create tailored marketing campaigns for wholesale and VAR audiences, ensuring alignment with their unique needs.Trade Show & Event ActivationPlan, coordinate, and execute impactful activations at key trade shows and industry events to showcase Truewerk’s products and brand.Develop booth designs, promotional materials, and event-specific content to maximize engagement and lead generation.Content & Asset DevelopmentPartner with product and design teams to develop marketing assets that highlight product benefits, brand values, and drive purchase decisions.Ensure that all content is on-brand, on-message, and resonates with B2B and wholesale audiences.Insights & ReportingMonitor and analyze the performance of B2B and wholesale marketing initiatives, providing reports, insights, and recommendations for improvement.Track competitor activities in the wholesale and B2B space to identify new opportunities and stay ahead of industry trends.
