Content Writer/SEO Specialist

Content Writer/SEO Specialist

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Job Description

We are looking for a creativewriter and experienced SEOto join our growingDigital Marketingteam.Must have a proven track record of writing digital content that converts, as well as astrongunderstanding ofSEObest practices and strategies.

TheBluetentDigitalMarketing Team providesvacation rental industryclients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. TheContentWriter /SEOSpecialistwears two hatson the team:Key responsibilitiesincludewritingcontentfornew websites, migrating content for website builds,craftingconcise copy for print materials, and delivering ongoing content (blogs,areaguides,branded content)for clients.Inthis role, you will alsocomplete SEOSetups fornew website clients, as well as craft ongoing SEOstrategies forour clientsin the vacation rental industry, including monthly reporting and implementation of strategies.

In this role, you will:

• Workclients to plan, write, and build out new content for website builds
• Migrate content from one site to another for new website builds
• Write conciseand creativecopy for print material including postcards, ads, and brochures
• Ideate and create new website contentfor monthly clients,including blogs, events pages, activity guides, branded pages, and transactional pages.
• Complete SEO setups for new website builds,which includes 301 redirects,keyword research,on-page optimization,Google Analytics setup,Google Search Console verification, andxml sitemap configuration.
• Work closely with a portfolio of small to medium-sized vacation rental clients to develop unique SEO strategies based on individual client needs and business goals.
• Useestablished SEOtools to perform keyword research, rank tracking, SEO audits,identifyerrors,review backlinks, and runcompetitive analyses.
• Prepare monthly Analytics reports to communicate progress and strategy to clients.
• Have a strong understanding of SEO best practices in order to conduct SEO auditsand implement recommended changes.
• Keep up with SEO trends and vacation rental industry blogs and news to apply best practices or new recommendations to client work.

Qualifications

• Minimum of 2 years agency or in-house SEO experience
• Strong understanding of search engine optimization best practices and how the Google algorithm works
• Proficient inanalyzing data inGoogle Analytics
• Able to useGoogle Search Consoleto address website issues and errors
• Experience using SEO tools to conduct keyword research, track keyword rankings, and audit websites
• Knowledge oftheLocalSEOecosystem
• Ability tomulti-task, includingmanagingmultiple client accounts andcontent projectsat once, while keeping track of website launch dates, to-dos, tasks, and communication
• Some typeof professional writing experience will be useful in this role
• Strong attention to detail and excellent organizational skills
• Strong customer services skills and the desireto achieve great results for clients
• Excellent communication skills – both verbal and written – as well as fast typing skills
• Able to work both independently and in a team setting, with a willingness to help where needed
• Enthusiasm and a passion for digital marketing
• Experience working with Drupal a plus
• Bachelor’s degree preferred

Additional Information

All your information will be kept confidential according to EEO guidelines.

As part of the hiring process at Bluetent, we ask that job candidates complete The Predictive Index® Behavioral Assessment. Please set aside 5-10 minutes for completion, although you have unlimited time to complete the assessment once it is started. The Predictive Index Behavioral Assessment does not measure intelligence, education or experience. It simply measures work and communication needs. Please use the link provided to take the assessment.

https://assess.predictiveindex.com/oi/BlueTent