Specialty/Competency: IFS - Brand & CommunicationsIndustry/Sector: Not ApplicableTime Type: Full timeTravel Requirements: Up to 20%At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
Lead in line with our values and brand.
Develop new ideas, solutions, and structures; drive thought leadership.
Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
Balance long-term, short-term, detail-oriented, and big picture thinking.
Make strategic choices and drive change by addressing system-level enablers.
Promote technological advances, creating an environment where people and technology thrive together.
Identify gaps in the market and convert opportunities to success for the Firm.
Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.
The OpportunityAs part of the Sales and Marketing Generalist - PS team you are expected to help accelerate our strategy through compelling storytelling and experiences backed by data-driven insights and analytics. As a Director you are to set the strategic direction, lead business development efforts, and oversee multiple projects while maintaining impactful executive-level client relations. You are to work to grow and protect our brand while expanding demand generation and increasing win rates.Responsibilities
Setting strategic direction for core marketing strategies
Leading business development and storytelling initiatives
Overseeing multiple projects and managing marketing efforts
Leveraging data-driven insights for decision making
Building and sustaining executive-level client relations
Developing and executing marketing strategies
Confirming alignment with organizational goals
Driving impactful marketing initiatives
What You Must Have
High School Diploma
8 years of sales, marketing or PwC experience
What Sets You Apart
Bachelor's Degree in Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric preferred
Demonstrating thought leader-level abilities in digital marketing techniques
Designing, executing and supporting integrated marketing campaign tactics
Mining and analyzing data through marketing and sales technology platforms
Demonstrating knowledge of key business issues clients are facing
Navigating a matrix organization collaborating with various departments
Managing and making decisions on the execution of marketing campaigns
Coaching, leading and inspiring your team
Looking for opportunities to scale efficiencies and new ways of working
Learn more about how we work: https://pwc.to/how-we-workPwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlinesThe salary range for this position is: $122,500 - $495,500, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance#LI-Remote
