Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.RequirementsGeorgetown University’s Office of Advancement (OA) is committed to cultivating a safe, equitable, diverse, and inclusive work environment that honors the diverse backgrounds, experiences, and perspectives of our broader colleagues and broader Georgetown community. Consistent with our Jesuit values, we aim to foster a culture that accepts and cares for each individual, and we believe this is central to achieving our goals in support of Georgetown’s mission. Learn more about the Office of Advancement here. (https://advancement.georgetown.edu/) The Digital Communications Associate plays a critical role in executing the Office of Advancement’s digital channel strategy, which incorporates email, web, and social media outreach to Georgetown’s alumni, donors, and supporters. This role includes a combination of digital marketing and technical support of OA communications strategies and goals. The Digital Communications Associate shows enthusiasm about learning and applying digital marketing best practices, with a focus on email marketing and operations, to support university outreach. The Digital Communications Associate is an excellent individual contributor and a team player, with a commitment to engaging diverse audiences, and has the ability to work effectively while managing multiple tasks. Duties include, but are not limited to:Email Marketing Execution and Support
Manage broadcast email requests assigned to the communications team, prioritize requests in consultation with team members, and communicate with requestors.
Obtain appropriate graphics for applicable emails ensuring usability and accessibility and staying consistent with the university visual identity.
Build email jobs, ensure email quality, and ensure copyediting completion.
Write data queries (ranging from simple to complex) and ensure the accuracy of recipient lists.
Schedule and send emails, confirm delivery, and assess abnormal negative delivery rates.
Support team efforts to enforce best practices, business processes, and governance models.
Compile email analytics for university partners to contextualize email performance metrics within partners' larger communication goals.
Mobile App Execution and User Support
Contribute to the design, testing, releasing, and support of the mobile application during Georgetown’s signature events.
Ensure the performance, quality, and responsiveness of the mobile application.
Collaborate with the team to define, design, and implement new features.
Provide exceptional relationship management to alumni leaders, empowering them with the tools to host events to promote fundraising for regional clubs and classes (i.e. GoDesk for alumni volunteer leaders).
Web and Social Media Marketing Execution and Support
Assist the team in maintaining dynamic daily presences on institutional digital channels.
Supplement web development team efforts by updating content and graphic elements of established web pages/microsites, as assigned.
Translate marketing or informational content into components for a website, social media posts, or other multimedia platform design.
Work InteractionsThe Digital Communications Associate is a junior member of the Digital Channel Strategy team, a subgroup of designers, developers, and content creators in Advancement’s Communications department. This team is responsible for managing broadcast emails, websites, social media platforms, and mobile apps that work in service of Georgetown University’s fundraising and alumni and donor engagement goals. This role supports the content execution for Advancement’s digital communications channels and reports to the Associate Director, Email Operations. A major function of this role will be building and scheduling broadcast emails as part of Advancement’s email operations, and tackling projects associated with event mobile apps and externally-facing web and social media campaigns for fundraising and engagement. In addition, this role will support staff and alumni users in the Salesforce CRM platform GU360, Marketing Cloud, Encompass (iModules), WordPress sites, and other digital channels/systems governed by the team.Requirements and Qualifications
Bachelor's degree or equivalent relevant experience
Experience working with content management systems (e.g., WordPress), email delivery systems (e.g., Marketing Cloud), and/or campaigns on social media channels (Facebook Pages, Twitter, and/or Instagram accounts)
Ability to learn and use content management systems for specific campaigns, such as dashboards for event mobile apps
Working knowledge of and ability to apply digital marketing best practices with s trong written and verbal communication skills
Strong relationship management skills and attention to detail with proclivity towards collaboration
Ability to manage multiple priorities and coordinate among complex tasks and systems
A respectful, inclusive approach to building relationships through digital projects, recommending language and assets that promote diversity, equity, and inclusion to engage diverse audiences
Sound judgment and comfort working in a dynamic environment with multiple partners and audiences
No official certifications are required, however demonstrating interest, experience, and eagerness to learn best practices of modern web design, email, and communications strategies is required
Work Mode DesignationThis position has been designated as Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.Pay Range: The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $41,926.00 - $65,090.00Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors. Current Georgetown Employees: If you currently work at Georgetown University, please exit this website and login to GMS ( gms.georgetown.edu ) using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown. Submission Guidelines: Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.Need Assistance: If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here (http://ideaa.georgetown.edu/ada) for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu.Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website (https://georgetownworks.georgetown.edu/) .EEO Statement: Georgetown University is an Equal Opportunity/Affirmative Action Employer (https://policymanual.hr.georgetown.edu/https%3A//policymanual.gudrupal.georgetown.edu/201-Equal-Employment-Opportunity-Affirmative-Action) fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation) , disability status, protected veteran status, or any other characteristic protected by law (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .Benefits: Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website (https://benefits.georgetown.edu/staff/enrolling/) .
