“LIVING” THE RED BULL ON PREMISE CULTUREThe work lifestyle aligns with Red Bull’s culture and Musketeer profiles.Interactions with customers and consumers motivate individuals to want to be associated with the Red Bull brand.The brand’s image is strengthened through customer interactions and personal style.AREA MANAGEMENTEnsures excellent, intelligent, and efficient coverage of the area through Musketeers.Develops and maintains relationships with key On-Premise partners.Spends at least four days per week in the field with Musketeers.Properly manages partnership agreement payments and budgets.Maintains professional and appropriate conduct during both daytime and nighttime visits.Analyzes regional and account-specific data to understand key business drivers.Manages the team to ensure On-Premise account staff understand the brand and Red Bull execution standards.Ensures that accounts are properly serviced by Musketeers to drive increased sales.Ensures premium On-Premise activation and High 5 execution at third-party events held in On-Premise venues.Leverages global and national activities and events in appropriate venues.Allocates resources to achieve the highest return on investment and continuously improves dollar-per-case spending.Monitors market trends and maintain data on competitors.STRATEGIC BUSINESS PLANNING & EXECUTIONImplements national and regional business plans.Ensures that short- and long-term strategies and activities are consistent with RBNA guidelines.Allocates resources to achieve the highest return on investment and continuously improves spending per case.Assists in developing the business plan and budget for the business unit.Monitors market trends and maintains data on competitors.Communicates effectively with RBNA, customers, and distributors.MANAGING & COACHINGGuides, trains, and leads Musketeers toward desired outcomes.Effectively coaches Musketeers based on observed strengths and areas for improvement.Inspires and encourages the team’s success through a variety of actions.Continuously identifies and engages potential qualified candidates for the team.EXECUTION STANDARDSVisibility: The ROPM works with the OPM to ensure that visibility is perfectly executed to optimize sales.Menu listings and cooler facings: The ROPM ensures that Red Bull products are listed on menus and displayed in coolers in accordance with RBNA guidelines and established planograms.Perfect Serve: The ROPM works with the OPM to ensure that a cold can of Red Bull is served to the consumer when ordered, either as part of a cocktail or as a stand-alone beverage.Pricing: The ROPM works with the OPM to encourage optimal pricing for Red Bull and Red Bull cocktails across all managed accounts, in line with RBNA guidelines.Consumption activation: The ROPM works with the OPM to sell in appropriate consumption activation tools and communication materials.
