Role OverviewThe Manager of Marketing and Communications (MoMC) drives brand visibility and internal cohesion across KIPP Jacksonville Public Schools by leading regional marketing, storytelling, and communications efforts. This role champions external engagement—including student and teacher recruitment campaigns—and ensures internal communication systems are aligned and effective. The MoMC builds community trust, leads digital strategy, and ensures KIPP Jacksonville is known as a high-quality, joyful, and equitable organization.This is a year-round, full-time position on the Shared Services team and collaborates closely with the School Operations, Talent, and External Affairs teams.Key ResponsibilitiesMarketing Strategy & Brand VisibilityIn partnership with the COO, create and execute a comprehensive branding strategy for student recruitment, teacher recruitment, and community awareness.Manage digital and print campaigns (e.g., social media ads, radio, billboards, flyers) to increase local brand recognition.Oversee marketing budgets in collaboration with the Student Recruitment and Talent teams.Align all media content to brand guidelines and strategic goals.Digital Media ManagementLead all regional social media accounts and develop a clear content calendar.Oversee the design and updates of the regional website.Develop and implement email campaigns and newsletters for families, staff, and external stakeholders.Monitor analytics and engagement data to inform strategy adjustments.Internal & External CommunicationsWrite press releases, op-eds, and feature stories that elevate KIPP Jacksonville’s voice in the community.Support communication needs related to annual fundraisers and donor events in partnership with the Development team.Serve as the central point of contact for all staff-facing and public-facing communications.Design & Collateral DevelopmentDesign high-impact marketing materials, such as fact cards, event signage, and school-specific recruitment items.Create branded regional “swag” (e.g., shirts, gifts, nameplates, email signatures).Ensure consistent brand identity across presentations, social posts, and printed media.Maintain and organize a photo archive and public relations clippings for use in future storytelling.
