Reports to: CEO
Position Type: Full-Time
About Us:
Foy Commerce consists of three innovative e-commerce brands in the golf industry, and we manage a select list of clients digital marketing. We are looking for a passionate and results-driven Digital Marketing Specialist to join our dynamic team. As a key member of our marketing department, you will play an essential role in creating and executing digital marketing strategies that engage customers, drive brand awareness, and contribute to revenue growth.
We are looking for an expert and growth minded individual to work with our Shopify stores, Click Funnels, and our email marketing where we use Klaviyo .
Key Responsibilities:
Campaign Management
Design, implement, and manage digital marketing campaigns across various channels (Google Ads, Facebook, Instagram, Tik Tok, YouTube) to drive lead generation, conversions, and customer retention.
SEO & SEM
Conduct keyword research, optimize website content for SEO, and manage paid search campaigns (Google Ads) to maximize visibility and ROI. We have an SEO team who manages the day to day SEO you would work hand in hand with.
Social Media Marketing
Develop, schedule, and execute social media content strategies across platforms (Facebook, Instagram, Twitter, TikTok, ) to build brand presence, engage followers, and promote products/services. You would work with and manage our content producers
Email Marketing (klaviyo)
Create and manage email marketing campaigns, including newsletters, promotional offers, and drip campaigns, while segmenting lists and analyzing performance metrics for continuous improvement. Focus on brand messaging, deliverability rates, and drive a significant business through email marketing.
Content Strategy
Collaborate with the content team to create compelling blog posts, landing pages, ad copy, and other forms of content to support digital campaigns and improve search rankings. Work with both the SEO team and the content creators
Analytics & Reporting
Use tools like Google Analytics, SEMrush, and social media insights to track campaign performance, analyze trends, and produce actionable reports to measure ROI.
Market Research
Stay up-to-date with industry trends, competitor activity, and emerging digital marketing technologies to recommend innovative strategies and tactics.
Collaboration & Coordination
Work closely with the design, sales, and product teams to ensure alignment of digital marketing initiatives with overall business goals.
