Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.About the Role:We are looking for a Growth Marketing Specialist to support our global marketing email programs, including sales and marketing lead and contact nurture programs. In this role, the successful candidate will serve as an integral member of the Email Strategy team, innovating our end to end marketing and sales email nurture strategy to increase lead and contact engagement KPIs, and ultimately impact revenue, through segmentation, personalization, and aggressive experimentation.The ideal candidate would have experience developing and optimizing email programs in a b2b model, using data to inform strategy, and is someone who thrives in contributing to and leading diverse, cross-functional teams to results. This person should enjoy bringing order to chaos this is detail oriented work that will require autonomous exploration. If you’re looking to push the boundaries of what can be done with email, this role is everything you’ve been looking for.What You Will Do:
Own the strategy, implementation and results of our marketing and sales email nurture programs. Guided by data, your strategy and tactics are all rooted in metrics.
Serve as a trusted partner to our product marketing, campaigns and GTM teams to develop email programs that accelerate the customer journey.
Develop a rigorous A/B testing strategy for email programs, including subject lines, dynamic content, layout and segmentation.
Partner with teams across EMEA and APAC to localize email programs as needed.
Go beyond best practices to develop creative communications that challenge the traditional email marketing methods.
Drive a culture of experimentation by “walking the walk,” building experiments to validate hypothesis and proactively communicating results to the organization
What You Will Bring:
2+ years of marketing experience
Experience with marketing automation and sales prospecting tools
Experience running A/B tests to validate hypothesis and improve KPIs
Deep knowledge of industry best-practices for email marketing, email attribution and reporting
Strong project management skills and ability to perform in fast-paced and high-energy environment
Exceptional attention to detail balanced by an ability to see the big picture.
What Gives You an Edge:
Experience marketing to a technical audience
Experience with Marketo, Salesforce, and Groove
Excellent writing skills - you’ve studied direct response copywriting and understand how to write emails that convert
Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an hourly estimated pay of $38-43/ hour. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .Click HERE to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.#LI-Remote
