Job TitlePatcraft Brand Insights SpecialistPosition OverviewDriven by imagination, intention and purpose, Patcraft creates high-performance flooring solutions for every market sector. For more than 75 years, we have worked alongside our customers to best understand how flooring will support the way people learn, work, heal and connect within a space. Knowing that flooring plays an integral role in the built environment, we think big and with keen attention to the trends and innovation happening in design every day. As a leading soft and hard surface commercial bran d, we hold ourselves to the highest standards delivering quality products that transform space and human experience. Please note this position is based out of the Create Campus in Cartersville, GA. With 130 sales representatives across North America, the Patcraft marketing department supports sales of our flooring via product promotional support, social media engagement, technical papers, and general sales support on events, promotions and presentations. The Brand Experience Specialist will work with the Senior Brand Experience Manager and other brand resources to provide creative input and direction on brand projects, segment support, account manager reques ts and collection launch support. Responsibilities:
Development of marketing materials to include invitations, posters, presentation templates, and other print and multi-media materials .
Develop content and provide basic graphic design direction and support for invitations, email blasts and other marketing materials to support account manager requests.
Support customer insights managers and segment directors in creating content and marketing tools.
Development and execution of email marketing campaigns to support new products, promote solutions and communicate events.
Develop content and design for holiday/event email blasts and social media graphics for seasonal and holiday needs.
Project manage requests from sales team and internal team.
Coordinate with marketing managers and sales teams on the purchase of promotional goods items, maintaining accurate information on inventory and reordering as needed.
Coordinate and manage Patcraft Customer Experiences and in market events, including the planning, implementation, budget analysis, and evaluation, while also offering strategic ideas for enhancements and improvements
Manage accurate dissemination of information to both external and internal groups.
Travel in market 2-4 times per year.
Participate in sales and marketing events as requested.
Required Competencies :
Build Customer Satisfaction
Initiate Action
Adapt & Change
Execute Action Plan
Collaborate
Position Requirements:
4-year degree - preference marketing or communications and or at least 3 years of relevant experience
Basic graphic design skills preferred including ability to create, modify and edit graphics in InDesign or Photoshop
Excellent communication skills (written and verbal)
Advanced writing and editing abilities.
Excellent problem solver with good attention to detail and ability to think strategically.
Self-motivated with the ability to work independently and manage multiple projects simultaneously
Adaptable to a dynamic work environment and able to implement alternate solutions
Possess good time management skills and ability to meet deadlines
Must be able to translate technical information into clear communications for a general audience.
Preferred Skills:
Familiarity with WorkFront or other project management softwares
Experience scheduling and executing group activities and events
Work Shift8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AMShaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws. As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position. Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com . If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com
