The Director of eCommerce Business is accountable for the growth and profitability National Vision's eCommerce business through delivery of merchandising and marketing activity. This role will help lead transformation and is responsible for evolving how teams work together to build scalable, modern eCommerce capabilities, establish foundational strategies, and implement new ways of working across the organization. This leader serves as the orchestrator and priority project driver unifying Merchandising, Marketing, Digital Product, and finance across multiple brands with unique go-to-market strategies – America's Best, Eyeglass World, and Discount Contacts.
What Would You Do? The Specifics.eCommerce Business PerformanceDrive eCommerce revenue growth, conversion, AOV, and overall digital business performance across all propertiesEstablish KPI frameworks, reporting, and operating cadences to improve visibility and accountabilityLead business reviews, translating performance insights into clear, prioritized actionsTransformation Leadership & Ways of WorkingDefine and implement scalable ways of working that improve speed, alignment, and execution across Merchandising, Marketing, and FinanceBuild foundational strategies, playbooks, and governance for digital merchandising, content, and campaign executionChampion a test-and-learn, data-driven culture across cross-functional teams to establish validated eCommerce growth modelsOnline Merchandising Strategy & ExecutionPartner with NVI Merchandising to define and operationalize a data-driven online assortment, pricing, and promotional strategy across three businessesTranslate enterprise merchandising strategies into effective digital shopping experiencesOversee on-site merchandising including product discovery, navigation, and personalizationDrive on-going evolution of strategy and execution based on competitive insightsDigital Marketing & Content StrategyPartner with Marketing to develop eCommerce-led campaigns that drive traffic, conversion, and customer acquisition across three brandsDefine how campaigns translate to on-site experiences, ensuring consistency from media through conversionOwn the strategy, governance, and execution of all on-site content and promotional messagingBuild scalable content frameworks to support ongoing and campaign-based needsEstablish repeatable frameworks for campaign and product launch executionCustomer Experience & OptimizationPartner with Product & UX to shape innovative customer experiences across all digital touchpointsElevate reputation for all on-line businesses, with oversight of customer service, local listings, and reviewsEstablish a robust testing and optimization roadmap (A/B testing, personalization, content optimization)Cross-Functional LeadershipAct as the primary business lead aligning Merchandising, Marketing, Product, Innovation, and FinanceDrive clarity across teams on priorities, timelines, and success metricsInfluence senior leadership with structured recommendations and transformation roadmaps 
