This role will be based out of either the Georgia, NYC or Washington DC officesLead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.Join us at the forefront of one of today's most explosive growth industries! The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.PRINCIPAL DUTIES AND RESPONSIBILITIESDevelop and implement strategic marketing plans for Data Center World eventsLead and mentor a team of marketing professionalsGrow targeted databasesAnalyze marketing performance metrics and optimize strategies accordinglyUp and cross-promote and sell relevant products and services to target market audiencesExpand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitorsDevelop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsRegularly review marketing plans, response rates, audience demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriateWork cross functionally to develop strategy, positioning, and key messages for event and media brandsPartner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiencesManage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experienceManage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messagingLiaison with central marketing and operation teams to support brand, event, and campaign initiativesImplement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app, and overall experience designStay abreast of the latest trends and developments in the data center community, experiential marketing, and strategic marketing communications
