Description Robert Half Marketing and Creative is currently hiring for a Product Marketing Manager in Norcross.
Develop comprehensive product marketing plans that align with overall business objectives and drive revenue growth.
Conduct market research to understand customer needs, competitive landscape, and industry trends.
Develop clear messaging and positioning for our products that effectively communicates value propositions to target audiences.
Collaborate with product development teams to ensure product features and benefits are effectively communicated in marketing materials.
Develop and execute go-to-market strategies for new product launches, including positioning, pricing, packaging, and promotional plans.
Create compelling sales enablement tools and materials to support the sales team in driving product adoption and revenue growth.
Analyze market data and customer insights to continuously refine product marketing strategies and tactics.
Monitor and report on key performance metrics, including product adoption, customer engagement, and revenue growth.
Requirements
Bachelor’s degree in marketing, business, or related field; MBA preferred.
5 years of experience in product marketing, preferably in [insert industry].
Proven track record of developing and executing successful product marketing strategies.
Strong analytical skills with the ability to interpret market data and customer insights to drive decision-making.
Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .
