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Analyze marketing and brand performance across key geographies;Track brand dynamics, campaign effectiveness, and channel contribution;Collaborate with research agencies: set tasks, ensure research quality, interpret results;Prepare regular reports and presentations for the team and shareholders;Build systems for data collection, storage, and visualization (dashboards, BI systems);Automate data collection and analysis processes, implement best practices;Forecasting and scenario modeling: develop “what-if” models to evaluate how changes in budget or media mix impact business results;Conduct competitive analysis and trend tracking: monitor competitors’ activities and identify opportunities for brand growth;Form strategic recommendations: translate analytics into clear insights and actionable plans to optimize budgets, channels, and content.
