The Digital Media Specialist is responsible for strengthening Kaizen and YPD’s digital presence through effective social media management, podcast production, and online engagement strategies. This part-time role (20 hours/week) plays a key part in expanding brand visibility, engaging target audiences, and ensuring consistent growth in followers, reviews, and overall engagement across all platforms. 
 
A successful Digital Media Specialist is a creative and detail-oriented professional who can manage content across multiple channels, track performance, and recommend improvements that drive measurable growth. They ensure brand consistency, deliver polished multimedia content, and support Kaizen’s vision by aligning digital efforts with company initiatives and events. Responsibilities Manage Kaizen & YPD social media platforms (LinkedIn, Facebook, Instagram, YouTube, and potentially TikTok). Track and grow engagement, followers, and reach across all platforms using analytics and reporting tools. Plan, create, edit, and schedule posts that align with company goals, campaigns, and seasonal themes. Adapt blog content into engaging formats for social media distribution. Edit, optimize, and publish podcast episodes: Money Shift Podcast (bi-weekly) & Blood Sweat & Business Podcast (monthly). Manage Kaizen’s YouTube channel with SEO tagging, thumbnails, descriptions, and quality improvements. Execute quarterly Google Review campaigns to strengthen online reputation. Prepare and edit new hire photos for the website and social media 'Welcome' posts. Maintain the Team Page with current staff information and images. Manage event and holiday posts (pre-event, live, and post-event). Support promotion of conferences, classes, and speaking engagements (before, during, after). Personalize and distribute relevant posts to leadership’s personal accounts. Key Competencies and Skills Strong proficiency in social media tools and scheduling platforms (HubSpot preferred). Knowledge of social media analytics, engagement tracking, and growth strategies. Video/audio editing skills (Adobe Premiere, Audacity, or equivalent). SEO knowledge for YouTube and social media optimization. Creative storytelling and copywriting skills. Eye for branding consistency in images, graphics, and messaging. Strong organizational skills to balance multiple platforms, deadlines, and projects. Ability to collaborate across teams and take initiative on improvements. 
