Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.Job Summary :Joining CAT Digital, you will play an integral part of the business as you will supervise and lead the Paid Marketing Media.What You Will Do:
Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
Manages a team of paid media experts and agencies to achieve business results
Manages a significant paid media budget while achieving world-class ROAS and conversion rates
Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results
Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
Overseeing research of multiple requests from business development leaders across the country.
Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support
What You Will Have:Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).Considerations For Top Candidates
10+ years of paid media marketing execution
3 years supervisory, paid media agency management
Multi-channel paid media tactics,
Multi-country marketing plans
Paid media collaboration plans with distributors / dealers
Paid media execution experience with a Fortune 500 company
Bachelors degree (MBA preferred).
What You Will Get:Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.Additional Information:Flexible hybrid work environment#LI-Hybrid#BIPosition will be available in a Cat Digital hubPosition does not include sponsorshipsPosition includes relocation to a Cat Digital HubAbout CaterpillarCaterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.This Job Description is intended as a general guide to the job duties for this position and is intended for thepurpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.Summary Pay Range:$153,000.00 - $229,440.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Annual incentive bonus planMedical, dental, and vision coveragePaid time off plan (Vacation, Holiday, Volunteer, Etc.)401k savings planHealth savings account (HSA)Flexible spending accounts (FSAs)Disability benefitsLife InsuranceParental leaveHealthy Lifestyle ProgramsEmployee Assistance ProgramsVoluntary Benefits and Employee DiscountsTuition ReimbursementCareer DevelopmentSubject to annual eligibility and incentive plan guidelines .Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:July 1, 2024 - July 10, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
