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At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.About This Role:The Events Program Managers (PMs) are content planning and product leaders within the events organization with direct or indirect responsibility for all aspects of a Forrester conference. PMs lead the content development for events, which encompasses aspects of our attendees’ content experience before, during, and after each event, from theme and concept development to content creation, special program development, onsite execution and delivery, and post-event wrap-up.The Events Program Managers collaborate on the experiential strategy for their conference portfolio, creating impactful networking, entertainment, and other related experiences for event attendees, speakers, and sponsors. This is a temporary role with an assignment duration of one year.Job Description:
Lead events that provide content, education, networking, and solutions to the world’s marketing, technology, customer experience, and business-to-business leaders. Forrester’s current events portfolio includes 11 global conferences.
Oversee the overall content strategy and agenda build for your portfolio in collaboration with partners in research.
Partner with the key stakeholders in the event ecosystem to understand and meet their expectations for the events.
Develop and document new business processes for any aspect of an event – from early preplanning to onsite experiences.
Lead a client advisory board in your portfolio, conducting quantitative and qualitative analysis that ensures your events align with the target market needs and expectations.
Create/influence marketing and brand positioning for your portfolio, providing guidance and strategy to marketing colleagues continually in event lifecycle.
Understand and have command of the competitive landscape for your portfolio, both events and related like consultancies, associations, etc., leveraging competitive insight to adjust planned event execution.
Develop a comprehensive understanding of the subjects, both in Forrester and external sources of content, as well first-hand expertise aligned to their portfolio. Understand the roles/personas our business serves and the clear alignment to Forrester’s research portfolio.
Building partnerships and strategically influencing collaborators — both internally with key stakeholders like group research directors or marketing leads and externally with potential content providers such as consultants or associations.
Provide ongoing insight on the portfolio’s progress to key executive stakeholders.
Job Requirements:
Ideally more than five years’ experience in conference content or program management/strategy functions, preferably in corporate conferences/events industry.
Command of business process and event planning templates, with the ability to adjust or create new repeatable business processes where needed.
Experience in managing matrixed/virtual teams of colleagues from C-suite to entry-level across the organization to execute your portfolio plans.
Process and project management skills.
The ability to work effectively with a team in a fast-paced learning environment.
Time management skills, with the ability to handle multiple projects.
Computer skills — proficiency in Microsoft Word, Excel, and PowerPoint.
Event management systems experience is a plus.
Strong oral and written communication skills.
The ability and willingness to travel between Forrester offices and to select events approximately 15% of the time.
Key Attributes Of PM Persona:
Driven, passionate, inquisitive, direct, and confident — excited by the events industry and has the desire to provide the best possible solutions for clients.
Creative, innovative, and intrapreneurial — naturally identifies and creates new or improved ways of doing things.
A big thinker, with pragmatic skills — you can look three to five years ahead and establish a roadmap to get there, while executing immediately.
A subject matter expert — familiar with the roles/personas we serve and the alignment of our research expertise to those personas and has the ability to drill into the macro trends of the industry and of competitors and micro trends in event activations, such as event technology, content formats, etc.
A constant marketer — has the ability to promote portfolio internally and externally, influencing sales and marketing teams to be evangelists for our events and excited to recruit their clients and prospects to participate.
Revenue oriented — can identify and act on ways to positively impact attendee and sponsor revenue performance through product enhancements or new product development.
The ability to think independently and act autonomously to advance your portfolio and positively impact the business.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.Let’s be bold, together.Explore #ForresterLife on:Instagram (http://www.instagram.com/ForresterLife)LinkedInGlassdoor (http://www.glassdoor.com/Overview/Working-at-Forrester-Research-EIIE6443.11,29.htm)FLSA Status:Non-ExemptHere at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.At Forrester, we’re bold. We make big moves, transform businesses, and define the future. We’re the people who challenge, who innovate, who dare to discover. We’re a community of smart people and vibrant voices coming together to do what’s right by our clients and each other. Our success is driven by curiosity, courage, and customer obsession. Here you can be bold at work. Join us and build an extraordinary future.With you, we’re not just bold. We’re bold, together.
