Company DescriptionSpark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.OverviewThe Commerce Manager is responsible for managing all things Commerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the Commerce media landscape and work with client stakeholders to develop a plan across Commerce platforms.The Manager will manage Commerce programs across Amazon (AMS), Amazon DSP, Criteo Retail Exchange, Triad (WMG), and other commerce networks. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue amidst online growth goals. Proven account management in the Commerce space, along with experience in online marketing and digital media is required.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.ResponsibilitiesRole Objectives:Account Management
Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
Ultimate oversight for all day-to-day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns
Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
QA all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
Recommend campaign adjustments based on performance trends
Client communication over performance amidst competitive landscape
Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)
Responsible for campaign reporting and developing strategic insights with clear actionable items
Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
Lead client status and reporting calls including presentation of reporting
Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
Maintain professional, productive rapport with sales representatives/media vendors
Demonstrate creativity and agility when problem solving prior to elevation to Associate Director
Partner with Associate Director to ensure upcoming deliverables are being proactively addressed
Timely delivery of all work required
Team Management
Provide direction to Analyst(s) on how to build a new campaign across all Commerce tactics and platforms
Review and package for delivery to client, including full QA
Serve as lead for training of new Analyst(s) and be a resource for ad hoc questions
Work closely with Analyst(s) to establish priorities and manage workload
Provide direction to Analyst(s) for purposes of campaign structure, budget, and targeting development
Responsible for final QA before delivery to client and launch
Responsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustments
Qualifications
3+ years of hands-on account management experience in online advertising with a focus on Commerce
In-depth activation and optimization experience with Amazon and Criteo platforms
1+ years of demonstrated success in managing and leading people
Deep knowledge of ad serving platforms and online analytic solutions
Mastery of all relevant tools for reporting, analytics, and competitive analysis
Knowledge of statistical methods and testing methodology preferred
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.
