QAD has an exciting opportunity for our Marketing Specialist, for North America Events.  The role is virtual, however the selected candidate should be based in the Greater Chicago area.Reporting to the Head of Global Revenue Marketing, Localization, the Marketing Specialist, for North America Events, will play a key role in contributing to the global Revenue Marketing event strategy and execution. This position requires a creative and strong team player who will collaborate with and support the Manufacturing Operations and Supply Chain Revenue Marketing managers in executing event programs in North America, with a focus on pipeline contribution.  Within Global Revenue Marketing, the Marketing Specialist, North America Events leverages and collaborates with the Localization team responsible for translations and executing events. Within Marketing, this role works closely with the Solutions / Vertical Marketing team as SMEs, MARCOM around Web/Creative, Sales Ops for Analytics, Marketing Ops as shared service for marketing automation and the global Event team. A strong collaborative relationship with Sales at all levels and the Business Development / Customer Success organization is necessary for success.The role is accountable for agreed-upon event lead generation targets (Sales Accepted opportunities, pipeline contribution) and optimized event budget spend. This role is primarily responsible for in-person third-party events such as tradeshows, conferences and seminars of all sizes. For QAD Customer Conferences, the Marketing Specialist, North America Events will be part of an execution team composed of several marketers with defined roles and responsibilities similar to the ones described below.What you'll do:Together with the marketing managers - Pre Event Management & Execution:Event implementation kick-off callSupplier and event cost managementBooking a booth, speaking opportunity, sponsoring dinner, QAD VIP dinner, etc.Booth, back-drop and pull-up build creation (design, structure, visuals, order, print, ship)Booth equipment (furniture, collaterals, giveaways, scanners, etc)Localization of event-related digital and print materials (web banners, emails, web event page, collaterals, etc)Staff attendance, coordinating with sales and business development teamsGuide book for staffAs needed, support the Revenue Marketing managers with an awareness campaign to let the market know QAD will be attending.Together with the marketing managers - Onsite Event Management & Execution:Onsite booth setup and breakdown, shippingPrize raffleLead debrief with Sales and BDRsPhotographySocial media postsTogether with the marketing managers - Post Event Management & Execution:Event debrief call with all stakeholders, Sales and BDRsEvent summary and reporting to Global Revenue Marketing VPSupplier invoice paymentFinal cost consolidation to revenue marketing managerDeliver on agreed-upon objectives for pipeline contribution, including Development Assigned opportunities and Sales Accepted opportunities.Other duties as assigned
