Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .Job DescriptionThe Associate Director (AD) for RINVOQ will be responsible for leading the launch planning, strategy and go-to-market execution for the launch of RINVOQ in the alopecia areata indication. In addition, this person will take the lead on all personal promotional initiatives related to the launch including developing ISA, playbook, iRep, print materials, website, digital assets, and working with cross-functional partners for P2P, ad boards, congresses, and advocacy efforts. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful launch execution. In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ AA.This individual will report to the Head of Marketing, RINVOQ Dermatology.The responsibilities of this role are listed below but may shift based on business needs.
Launch strategy development – This individual will lead the development of the go to market strategy and tactical planning for RINVOQ AA, including leading the IBT through LSRs and LRRs.
Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support RINVOQ AA business focusing on rep channels and digital footprint.
Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch.
Strategic Communication – This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of RINVOQ AA.
Finance – This individual will ensure RINVOQ AA stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
QualificationsBasic:
Bachelor’s degree in marketing or related field
Proven ability to complete work product on-time with excellence
Proven ability to work cross-functionally and within a highly matrixed environment
Pharmaceutical marketing experience
Excellent communication (oral, written, and presentation) and interpersonal skills
Strong planning and organization skills, attention to detail, execution, and follow-through
Budget management experience
Preferred:
6+ years of relevant brand marketing experience
Prior experience in Professional pharmaceutical marketing
Pharmaceutical launch experience
Strategic and tactical planning experience
MBA or other advanced degree
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlSalary: $133,500 - $253,500
