SENIOR MANAGER, CONSUMER MARKETING, OPHTHALMOLOGYHOW MIGHT YOU DEFY IMAGINATION?You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.Senior Manager, Consumer Marketing, OphthalmologyLocation: Deerfield, IL (Hybrid or Remote)Job Title: Senior Manager, Consumer MarketingReports To: Director, Consumer & HCP Omnichannel MarketingJob Type: Regular/Full-TimePosition Summary:The Senior Manager, Consumer Marketing, Ophthalmology has deep digital understanding, leveraging insights to develop and implement actionable strategic plans for consumer marketing. This may include but is not limited to: translating brand strategy to digital initiatives, development of CRM strategy and oversight of execution, website development/updates, paid and organic search management, KPI planning, analytics reporting and ongoing optimizations to digital initiatives.Responsibilities:
Develop an understanding of Thyroid Eye Disease (TED) and the unique characteristics of TED patients and their behaviors, drivers, and barriers, as well as the TEPEZZA brand.
Own the ongoing development of consumer digital strategy and tactics for the Ophthalmology business unit by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives.
Define, track, measure and report on all digital KPIs using analytics to optimize and adjust programs as needed for key consumer promotional activities.
Manage branded and unbranded website properties, including:
Updates, new content/tools, and search engine optimizations.
Ensuring alignment on website strategy and optimization and that site designs leverage best practices, brand guidelines and usability guidelines.
Drive optimizations through robust test/learn plans focused on insights pull-though to deliver on KPI goals.
Manage branded and unbranded CRM plans and digital assets for all cadenced email programs.
Provide strategic insight on testing and optimization plans based on performance and user feedback driving engagement of KPI goals.
Manage branded and unbranded organic and paid search streams.
Manage external and internal agencies to meet expected project objectives and hold them accountable to agreed upon budgets, timelines and standards.
Form and maintain strong partnerships with cross-functional business partners including Brand Communications, Advocacy, Patient Engagement and HCP Marketing.
Collaborate with Medical, Regulatory, and Legal reviewers across multiple materials to ensure tactics are aligned with Amgen’s standards.
Stay on top of changing category trends and regularly communicate opportunities and insights.
WinWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a candidate with these qualifications.Basic Qualifications: (awaiting updated qualifications from HR)Doctorate degree and 2 years of digital marketing experienceORMaster’s degree and 4 years of digital marketing experienceORBachelor’s degree and 6 years of digital marketing experienceORAssociate’s degree and 10 years of digital marketing experienceORHigh school diploma / GED and 12 years of digital marketing experiencePreferred Qualifications:
Prior marketing and/or agency experience in healthcare.
Relevant work experience managing digital media channels.
Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
Understanding of pharmaceutical regulatory requirements and the impact on consumer marketing strategies.
Knowledge of medical/legal/regulatory submissions and review process.
Ability to successfully manage multiple projects and resources concurrently on time and on budget.
Strong team player, with the ability to work with a variety of personality types across a matrixed organization.
Comfortable and energized operating in a fast-paced environment.
Professional, proactive demeanor.
Passionate about Consumer Data and Insights.
Intellectually Curious.
Proven self-starter with a desire to grow and expand marketing skills.
Excellent written and verbal communication skills.
Requires approximately 10-20% travel, including some overnight and weekend commitments.
