As the Event Marketing Specialist at Authenticx, you will be a member of our dynamic and creative marketing team focused on driving brand awareness and revenue generation for our enterprise software solution. In this role, you will:Identify and manage events such as industry conferences, customer meetings, webinars, field marketing, and prospect and client-facing on-site eventsBy managing all events this includes creating booth and marketing assets alongside the brand team, pre-event outreach coordination, prepping the Authenticx team to attend the event, booth logistics, potential onsite coordination, post-event outreach coordination, and post-mortem discussionsSupport demand generation and pipeline efforts for event-based marketing program by meeting monthly, quarterly, or annual sales activity and/or production targets for meetings set, revenue generation, etcCollaborate with other Authentizens on event messaging and enablement, pre-event communications, and post-event communicationsWork within HubSpot and Excel to create event lead lists, dashboard creation, and ensure data accuracyOwn metrics and reporting for all event efforts including lead generation, conversion rates, pipeline contribution, and awareness metricsLeveraging sales tools (HubSpot, ZoomInfo, LinkedIn Navigator, etc.) and ensuring lead data integrity is intact within the customer relationship management (CRM) softwareControl program spend to ensure the events budget produces the desired ROIFoster brand awareness and thought leadership through event initiatives to create authority in the market and be a good steward of the brandParticipate in the planning the internal events including all-company meetings, the Authenticx Gratitude Event, and the Authenticx Summer ReunionManage and analyze TravelPerk for Authenticx hotel, airline, and car rental bookingsWork cross-functionally to leverage existing customers to inform upcoming events, learn about new events, and uncover co-speaking opportunities
