Senior Marketing Consultant

Senior Marketing Consultant

13 Feb 2024
Kentucky, Lexington, 40502 Lexington USA

Senior Marketing Consultant

Who We AreAt WSP, inspiring future-ready pioneers drive us to innovate. We are looking to grow our teams with people who are ready to collaborate in building communities and expanding our skylines. To do this, we hire candidates of all experiences, skillsets, backgrounds and walks of life. We actively foster a work environment and culture where inclusion and diversity are part of our fundamental structure. This is delivered behaviorally, through our policies, trainings, local partnerships with professional diverse organizations, internal networks and most importantly with the support and sponsorship of our leaders who help drive our commitment to an inclusive, diverse, welcoming, and equitable work environment. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!This OpportunityWSP has an immediate need for a full-time Senior Marketing Consultant . The position could work from any WSP office within the 13 state Midwest District. Primary locations include Chicago, IL, Detroit, MI, and St. Louis, MO. Other locations include Cincinnati, OH, Cleveland, OH, Columbus, OH, Lansing, MI, Lexington, KY, Minneapolis, MN, Kansas City, MO and Wichita, KS . As part of our Strategic Growth Team, you will be involved in the strategies, accounts, and pursuits that fuel our growth and allow WSP to be part of projects that design the future.While our ideal candidate will bring experience in the A/E/C or professional services industries, what we are looking for is someone with a collaborative, can-do attitude that has a special knack for creativity and persuasive storytelling. The right candidate will be an empathetic leader who works to build community through positivity and who can bring home the win!This position offers opportunities for growth as an individual and as a professional. WSP’s Strategic Growth Team philosophy allows for and supports the development of the individual, with options for growth based on the individual’s personal and professional goals (operational focus, staff development focus, strategy development focus).Duties and Responsibilities:

Organizes and facilitates pursuit strategy meetings. Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP.

Leads complex proposals with general guidance, including scheduling and conducting project kick-off meetings and strategy sessions for a winning proposal.

Researches, gathers, and edits proposal materials, including writing, verifying, and formatting proposal information. Ensures the various aspects of proposals and other marketing materials are compliant, accurate and delivered in a timely manner with a high attention to detail.

Collaborates with technical staff to write original content and reviews/edits content for clarity, compliance, and key messages.

Collaborates with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit.

Organizes and coaches technical staff for virtual and in-person presentations and interviews with a high degree of strategy and creativity.

Supports client engagement teams by preparing materials for internal and external meetings, as well as participating in client engagement team meetings.

May supervise work of marketing coordinators (I, II and III) and graphic designers indirectly.

Other duties as assigned

Talent is the essence of meeting our client’s objectives, goals, and challenges. If this sounds like a fit for you, we would love to have that first discussion of you joining our team.Minimum Qualifications:

More than 5 years of experience in the AEC industry, preferably in heavy civil transportation, water/wastewater, architecture, landscape architecture, energy, or construction management services

Bachelor’s degree in marketing, communications, business, journalism, or closely related field

Experience leading large, diverse proposal teams

Demonstrated experience managing standard and complex proposals from onset to conclusion with general guidance

Excellent communication and coordination skills (both written and oral)

Superior organizational, time management and people skills

Strong personal initiative and critical thinking skills

Meticulous attention to detail

Ability to travel, if required

Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs

Possesses a strategic mindset

Exercise responsible and ethical decision-making regarding company funds, resources and conduct and adhere to WSP’s Code of Conduct and related policies and procedures

Proven record of upholding workplace safety and ability to abide by WSP’s health, safety and drug/alcohol and harassment policies

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