Director of Field Marketing - North America

Director of Field Marketing - North America

10 Dec 2024
Massachusetts, Boston, 02108 Boston USA

Director of Field Marketing - North America

Are you ready to make a powerful impact on the sales cycle with unforgettable experiences? Does the thought of bringing people together to create moments that matter spark your enthusiasm? Do you believe that a seamless follow-up is just as critical as the event itself? And most importantly, are you eager to lead a talented team at a rapidly growing company that's defining the Digital Experience category?If your answer is a resounding YES, then we’ve been looking for you!Nexthink is on the hunt for a passionate and visionary Director of North America Field Marketing to join our dynamic team. Reporting directly to the VP of Global Growth Marketing, this high-profile role offers the chance to lead both the Field Marketing and Business Development teams, shaping demand generation strategies and amplifying our position as industry leaders. You'll have a seat at the table on our Marketing Leadership Team, driving collaboration and innovation across our business.What You'll Do:Design and execute regional go-to-market strategies in collaboration with corporate marketing, product marketing, and sales leadership.Lead and inspire a team of regional field marketing managers to deliver pipeline growth through high-impact regional programs.Guide and support Business Development Representatives (BDRs) to maximize their influence on top-of-funnel pipeline development.Partner with sales leaders to craft marketing programs that uncover new opportunities and accelerate deal cycles.Drive account-based marketing strategies, using insights into customer challenges, decision-making processes, and personas to craft tailored campaigns.Use data to optimize every touchpoint—from social media and email nurturing to bottom-of-funnel engagement with sales teams.Create dynamic offline and online events that resonate with customers and drive pipeline.Equip sales teams with the content and tools needed to engage customers effectively.

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