The  Director of Public Relations is responsible for shaping and promoting the property’s public image, managing all communications that enhance its reputation, and building strong relationships with media, guests, community partners, and industry stakeholders. They develop and execute strategic PR campaigns, oversee press releases and media inquiries, coordinate interviews and events, and ensure consistent messaging across all platforms. Additionally, they monitor public sentiment, manage crisis communication when needed, and collaborate with marketing, sales, and operations teams to highlight the hotel’s unique offerings, achievements, and guest experiences—ultimately supporting brand visibility and driving positive awareness.Develop communication strategies and execute public relations programs within the hotel to local/regional/national/international markets as appropriateProactive media liaisonServe as a key contact in the hotel for the media, industry partners and the communityCreate opportunities with local organizations to raise the profile of the hotel(s) and the brand.Develop and foster community relationships and partnerships for the hotelDevelop and build positive relationships with media and industry partners in key marketsDevelop joint regional and national promotional opportunities with sister hotelsDevelop and maintain all media lists and contact information; maintain local community VIP listsMaintain an up-to-date photo and video library, including a photographic record of all media and special eventsConduct individual and media familiarization trips. Work with tourism and airline partners as appropriateLiaise with marketing partnershipsAssist rooms and food & beverage sales and marketing effort in creating promotional programs with media outlets (radio, digital, print, television)Write and disseminate press materials, media pitches, calendar listingsContinually feed Corporate PR and related agencies with hotel newsDevelop and manage monthly public relations and coverage support producing appropriate monthly reports to showcase PR clippings and impressions (sizzle reel)Act as spokesperson for the hotel and as a member of the crisis management teamSupport RPRD with issues management and crisis communication effortsLeverage participation in national corporate public relations initiatives to support brand awareness both locally and nationally.Work with DOSM to leverage advertising and marketing programs, create and manage annual PR budget, and promote Sales & Marketing revenue initiativesServe as secondary point of contact for social media when Marketing Manager is out of the office.Ensures a clean and safe working environment in accordance to health regulations and the hotel’s health and safety program.Adheres to all Brand Environmental policies and procedures.Other duties as required by management
