The AdTheorent Health Account Manager owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, Account Managers interact across AdTheorent’s internal departments as well as the partner landscape on behalf of their clients.The ideal candidate will have prior experience in a client-facing role in the digital marketing and/or media agency space, with a special focus on Healthcare and Pharma.Responsibilities Include:
Manage and maintain cross-channel, programmatic advertising Health/Pharma vertical campaigns (i.e. display, video, native, rich media) in partnership with clients and internal teams to help clients connect with their customers
Serve as the main point of contact for assigned accounts and ensure client deliverables and campaign needs are met in a timely manner
Coordinate with internal teams to build Health specific audiences, launch campaigns on time, and drive optimal performance throughout the campaign’s flight
Develop a thorough understanding of AdTheorent Health products and services to upsell when performance and/or offerings align with customer’s business needs
Partner with Data Analytics to prepare regular and post-campaign reporting presentations to analyze performance and provide recommendations and new opportunities for future campaigns
Collaborate with Sales Managers to strategize and identify ways to optimize campaign performance to drive peak results for clients and health audiences
Ensure excellent customer satisfaction levels with every customer engagement
Keep abreast of digital media developments and industry technologies and capabilities within the Health/Pharma space
Requirements
College diploma, with relevant degrees in advertising or communications
Minimum 2 years in a client facing programmatic, account management, customer success or media planning role
Prior account management experience at an ad tech or media company is a must; experience in supporting Health/Pharma campaigns is a plus
Strong understanding of interactive media planning and buying, and success metrics (NPI Reach, Audience Quality, CPQA, CTR, CPA, CPM, etc.)
Familiarity with Microsoft Office, Salesforce, Google Analytics, DCM, DoubleVerify, IAS, IQVIA, IPSOS, Crossix, Symphony, NPI Insights & Reporting
Understanding of the programmatic market, with exposure to bid management and campaign management optimization strategies.
Organized and detail oriented, with the ability to multi-task in a fast-paced environment
Demonstrated ability in analyzing and interpreting campaign data to recommend solutions that will provide optimal results for clients
Possess independence, confidence, and enthusiasm
Ability to work and collaborate in a team environment
You must be willing and able to work hybrid in our New York City or Boston office
BenefitsWe are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.#LI-Hybrid
