Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead our competitive messaging and enablement initiatives. In this role, you will own the development and execution of compelling competitive positioning, arming our sales, marketing, and product teams with the insights, content, and tools they need to win in the market. Reporting to the Senior Director of Product Marketing, you will be a key driver of competitive intelligence, messaging strategy, and enablement excellence across Freshworks’ global go-to-market efforts.Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).Key Responsibilities:1. Competitive Intelligence & InsightsLead the development and ongoing refinement of competitive intelligence for our ITSM products ensuring timely, actionable insights are available for GTM teams.Conduct qualitative and quantitative research to analyze competitors' product strategies, strengths, weaknesses, opportunities, and threats.Track industry trends, customer feedback, and third-party analyst reports to keep Freshworks’ teams ahead of market shifts.Be a subject matter expert on Freshworks’ competitive landscape and its unique positioning in the highly competitive ITSM market2. Messaging & PositioningCraft differentiated and compelling competitive messaging that positions Freshworks’ solutions as leaders in the market.Develop clear and consistent positioning frameworks that enable sales teams to effectively communicate our competitive strengths and address buyer objections.Partner with other marketing teams (e.g. digital marketing, content, comms etc.) to ensure competitive positioning is reflected in Freshworks' website, campaigns, and collateral.3. Sales EnablementBuild, maintain, and scale a competitive enablement toolkit, including battle cards, customer-facing messaging guides, competitive FAQs, and pitch decks.Train GTM teams, including sales, solution engineering, and customer success, on competitive messaging strategies and objection-handling techniques.Collaborate with sales enablement teams to ensure competitive content is integrated into broader onboarding and ongoing learning programs.Build surgical sales plays and competitive takeout campaigns for select competitors4. Cross-Functional CollaborationAct as a strategic partner to product management, sales, customer success, analyst relations, and broader marketing teams.Support key product launches and campaigns by incorporating competitive messaging into broader go-to-market plans.
