Our Fortune 500 Financial Services client is looking to hire a Senior Campaign Specialist that will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our client's marketing automation tool, the Zeta Marketing Platform (ZMP) to support Customer Enterprise Marketing.The Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development using the Zeta platform (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank.The Details:Location: Boston, MA preferred, open to remote in USDuration: 9 month contract with potential to extend based on performance and budgetHybrid: 3-4 days in Boston, MA office preferred (open to remote with some travel outside MA for right experience)Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!Responsibilities:Utilize expert knowledge of email platform(s) including delivery system.Collaborate with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.Work with project stakeholders to identify requirements, solutioning development or level of effort.Build, test, and implement content for automated campaigns including advanced dynamic content.Performing code & creative reviews to optimize emails.Demonstrate a deep understanding of client’s data sources and effectively interpret requests from the Product Marketing team.Implement standards and quality controls to ensure accuracy and consistency.Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.Document all the campaign processes and keep evidence of all approvals and exceptions.
