Corporate Marketing Strategy
Define and execute a comprehensive corporate and brand marketing strategy that aligns with Marketing, Sales, Customer Success, and Product to exceed overall business goals.
 Website Ownership
Own and manage the Thought Industries website, both wordpress and hubspot, ensuring timely updates, design refreshes, and SEO optimization in partnership with Content and Demand Generation leads.
 Brand Ownership
Maintain a cohesive and impactful brand identity across all channels. Align internal corporate decks, oversee the design of external-facing assets, campaign visuals, and the website to ensure consistent, high-quality representation.
 Social Media Leadership
Guide and support the Influencer & Community Manager to drive brand awareness, advocacy, and lead generation through organic social media strategies.
 External Brand Promotion
Expand brand visibility through multi-channel PR initiatives and partnerships, while collaborating with event teams to maximize Thought Industries’ presence and influence.
 Video & Thought Leadership
Lead initiatives to position Thought Industries as an industry disruptor and thought leader through video content, storytelling, and strategic awareness campaigns.
 Brand Advocacy & Creativity
Strengthen brand awareness with outside-the-box strategies that step away from traditional corporate norms. Focus on storytelling being relatable and real in content, and leverage memberships, partnerships, and collaborations across go-to-market teams.Reporting & Analytics
Measure and report on the performance and ROI of all corporate and brand marketing initiatives. Provide actionable insights to guide optimization and ongoing improvements.
