Co-op, Media Relations

Co-op, Media Relations

08 Jan 2025
Massachusetts, Cambridge, 02138 Cambridge USA

Co-op, Media Relations

This application is for a 6-month student role from July - December 2025. Resume review begins in January 2025. You will be an integral member of the Global Media Relations and External Communications team, helping to manage the company’s reputation with journalists and top media outlets, global product and pipeline communications, and analyzing public perception and sentiment about the company. In total, you will be part of a 5-person team that sits within the broader 30+ person Global Corporate Affairs department. The department is responsible for positioning Biogen as a leader in innovative science and enhancing the company’s reputation with key stakeholders, employees, and patients. As part of this department, you will help support the company’s business objectives by communicating and informing Biogen’s company value proposition and bringing the brand’s promise to life. Position Description Support corporate communication campaigns and projects across Biogen. Draft compelling communication materials such as press releases, social media posts, leadership emails, and blogs for corporate announcements. Investigate industry trends, key journalists, corporate awards, and external speaking opportunities at conferences or panel discussions. Utilize A.I. tools and platforms to develop analyses of industry trends and company sentiment. Prepare briefing materials and talking points for executive speaking engagements, journalist interviews, and panel discussions. Support editorial oversight of daily media monitoring. Identify and develop projects and communication materials to support Biogen’s position as a leader in innovative science and the company’s brand, community and strategy goals. Work cross-functionally with company stakeholders and subject-matter experts to research, write and develop positions as needed. Liaise day-to-day with key business partners, marketing agencies, external stakeholders and internal collaborators in support of project deliverables Example projects may include: Comprehensive Media Landscape Report: Compiling and analyzing a detailed report on the current media landscape, identifying key journalists and publications that align with the company's interests, and assessing potential opportunities for media outreach. Content Development for Corporate Announcement: Developing press releases, social media content, internal blogs, webinars or leadership statements highlighting a major corporate announcement. Executive Media Briefing: Creating a comprehensive preparation kit for an upcoming executive media interview or panel discussion, including talking points, anticipated questions, and background information on the media outlet and journalist. 

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