The Marketing & Communications Manager enhances Cape Abilities?
visibility, engages key stakeholders, and drives donor support through
innovative marketing and communication initiatives. Reporting to the
Vice President of Development, this role plays a pivotal part in
supporting and executing a comprehensive marketing and communications
strategy that aligns with the organization's mission, values, and
fundraising goals. STRATEGIC PLANNING AND EXECUTION: In partnership with
the VP of Development create and implement a cohesive marketing and
communications strategy that supports the organization?s development
objectives and enhances brand awareness. Collaborate with the VP of
Development to identify key target audiences and tailor messaging to
reach and engage these groups effectively. Gather, analyze, and monitor
market trends, competitor activities, and donor behaviors to inform
strategic decisions and improve campaign effectiveness. CAMPAIGN
DEVELOPMENT AND MANAGEMENT: Create, execute, and evaluate multi-channel
marketing campaigns, including digital, print, social media, and email
marketing. Ensure all marketing materials and communications align with
the organization?s brand, voice, and mission. Create newsletters, press
releases, annual reports, donor communications, photography, website
pages, and social platforms, ensuring high-quality and impactful
messaging. Collaborate on and manage a strategic Marketing and
Communications calendar. STAKEHOLDER ENGAGEMENT: Build and maintain
strong relationships with key stakeholders both internal and external.
Serve as the primary point of contact for media inquiries and manage the
organization?s public relations efforts. Coordinate interviews, talking
points/speeches, and prep staff including President & CEO as
opportunities arise. Manage photo releases in compliance with state
guidelines, and coordinate with parents and guardians to secure
necessary permissions. DIGITAL STRATEGY AND ONLINE PRESENCE: Coordinate
and collaborate on the organization?s digital strategy, including
website and platform management, social media presence, and online
fundraising campaigns. Utilize data analytics to track the performance
of digital marketing initiatives and optimize strategies for increased
engagement and conversion rates. Stay in tune with emerging digital
trends and technologies to continuously enhance the organization?s
online footprint. EXTERNAL MARKETING FOR SOCIAL ENTERPRISES: Assist in
implementing marketing strategies specifically for the organization's
two social enterprises. Collaborate with the social enterprise teams to
understand their unique value propositions and effectively communicate
these to target audiences. Create and manage marketing campaigns
highlighting social enterprises' social impact and benefits, leveraging
various channels to reach potential customers and partners. TEAM
COLLABORATION: Work closely with other departments to ensure integrated
and aligned communications efforts. Manage relationships with potential
external vendors and consultants to support the execution of marketing
and communications activities. Provide event support for Development-led
events. BUDGET MANAGEMENT: With support from the VP of Development,
create and manage the marketing and communications budget, ensuring
efficient allocation of resources to maximize impact and ROI. Track and
report on the financial performance of marketing initiatives, providing
insights and recommendations for continuous improvement. This role is
also instrumental in promoting our social enterprises, ensuring they
thrive and contribute to our overarching mission.
