Content Marketing Specialist - Weston, FL, Atlanta, GA, Lowell, MA - Hybrid 2 days/weekGeneral InformationRef #:20240038085Travel Amount Required:Up to 25%Job Type:Regular-Full TimeLocation:Atlanta - Georgia - United States, Lowell - Massachusetts - United States, Weston - Florida - United StatesCompany OverviewHere at UKG, our purpose is people™. Our HR, payroll, and workforce management solutions help organizations unlock happier outcomes for all. And our U Krewers, who build those solutions and support our business, are talented, collaborative, and innovative problem-solvers. We strive to create a culture of belonging and an employee experience that empowers our people – both at work and at home. Our benefits show that we care about the whole you, from adoption and surrogacy assistance to tuition reimbursement and wellness programs. Our employee resource groups provide a welcoming place to land, learn, and connect with those who share your passions and interests. What are you waiting for? Learn more at www.ukg.com/careers #WeAreUKGDescription & QualificationsDescriptionAbout the Team:UKG is seeking a skilled and collaborative Content Marketing Specialist with tech and product experience to drive brand awareness and engagement for UKG solutions. The Content Marketing Specialist will be responsible for writing, drafting, and editing content, such as white papers, eBooks, playbooks, website copy, and blogs to guide the buying journey for midmarket and enterprise segments. The position requires collaborating cross-functionally with multiple teams internally to ensure content aligns with business goals.About the Role: Create new content, optimize existing content, and identify content gaps, specifically focusing on topics aligned to industry business needs, including for web, digital, print, and other media channels. Apply creative thinking in promoting and packaging content for distribution. Update and develop content to assist sales and business development in positioning UKG to midmarket and enterprise segments. Function as editor for the Portfolio Marketing team’s internal intranet. Help compile monthly and quarterly reporting on content effectiveness and performance. Adhere to and execute on content calendars ensuring timely delivery of content updates and campaigns. Assist with recording, maintaining, and tracking content to ensure accurate records and uphold content governance. Support ad-hoc content requests from various stakeholders, prioritizing tasks based on business needs and deadlines. Stay current on the latest trends in B2B content marketing, such as AI, SEO, video, social, newsletters, as well as the latest trends in the HCM industry to influence content strategy.QualificationsAbout You:Basic Qualifications: 2+ years' experience in content strategy and creation or 6+ months of marketing experience and content creating with UKG Experience with B2B marketing, marketing for tech companies, or agency experience Working knowledge of Microsoft Office (PowerPoint, Word, Excel, SharePoint) Working knowledge of AirTable (or similar project management software) and 2+ experience with Google Analytics Understanding of SEO principles and best practices for content optimization Able to work in an assigned UKG office 2 days a weekPreferred Qualifications: Positive, collaborative, and agile mindset; thrives in building relationships and working cross-functionally Excellent writing and editing skills, with a keen eye for detail Highly organized, with an ability to multitask and prioritize tasks in a complex environment; deadline-driven; strong project management skills Analytical thinking with the ability to interpret data and insights to drive content strategy and optimization Growth-oriented mindset is a mustEEO StatementEqual Opportunity EmployerUltimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.View The EEO Know Your Rights poster (https://www.eeoc.gov/sites/default/files/2022-10/EEOCKnowYourRightsscreenreader1020.pdf) and its supplement .View the Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf)UKG participates in E-Verify. View the E-Verify posters here (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) .Disability AccommodationFor individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
