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Job Description SummaryLeads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. Impacts approaches, projects and programs in the functional area or affected business organization and ways of working. Guided by commercial practices and policies that may be shaped by the role. Has moderate control/influence over commercial priorities. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of Commercial judgement are required to achieve outcomes required.Job DescriptionGE Healthcare has a new opportunity for a Brand Manager for Pharmaceutical Diagnostics, Americas In this role you will lead the development of marketing strategy, execution of marketing plans, identification of opportunities for growth and insights into market trends for designated products within the contrast media ultrasound drug portfolio.Roles and Responsibilities
Build brand strategy and marketing campaigns that increase customer awareness and grow utilization of UAE's
Capture “Voice of the Customer” and market insights to create and validate value propositions and messaging and identify unmet clinical needs.
Demonstrate a deep level of product knowledge in order to develop impactful content strategy
Oversee marketing budget for the product(s), making trade off decisions regarding the marketing mix, and ensure all marketing programs and campaigns support overall plan, are executed effectively with a strong ROI.
Partner with sales and sales leadership team to understand commercial challenges and provide/adapt strategies, tools, training, and messages to drive sales and revenue generation
Drive KOL engagement strategy and cultivate strong relationships with thought leaders
Conduct market and customer research to gather additional data and insight into target personas, buyer needs and the purchasing decision process
Required Qualifications
Minimum of 4 years of experience in pharmaceutical, diagnostic or medical device marketing and a B.S. degree or higher in marketing or related science or business field
Proven track record in the development and execution of market strategies and product launches that yield high performance results
Proficiency in development of marketing collateral and experience with the Advertising and Promotional Review process
Experience working with sales teams, and supporting commercial teams with programs to drive awareness and revenue
Desired Characteristics
MBA in Marketing or related field
Diagnostic imaging and/or Pharmaceutical Imaging Agents preferred
Able to learn quickly and communicate effectively across multiple stakeholders in a fast-paced environment
Experience working in a matrix environment and balancing competing priorities of multiple stakeholders.
For U.S. based positions only, the pay range for this position is $112,000 - 168,000. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.While GE Healthcare does not currently require U.S. employees to be vaccinated against COVID-19, some GE Healthcare customers have vaccination mandates that may apply to certain GE Healthcare employees.#LI-CH3#LI-Remote#LI-Hybrid#LI-OnsiteAdditional InformationGE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088EEOCKnowYourRights1020.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).Relocation Assistance Provided: No
