This role is based in our Auburndale, MA office.About the RoleThe Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.Key ResponsibilitiesEvent Coordination & Sales Activation:Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activitiesDesign pre-event, during-event, and post-event sales activation strategies to maximize ROICoordinate event-specific messaging and materials that enable meaningful sales conversationsDevelop event follow-up processes and tracking to ensure timely engagement with qualified leadsImplement measurement frameworks to track event-driven pipeline and revenue impactOperational Efficiency & Technology IntegrationOwn and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectivesDevelop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation.Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activitiesPerformance & LeadershipLead cross-functional initiatives by establishing KPIs and driving business results.  This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goalsMentor and support team members on field marketing best practices, account-based marketing, and sales alignmentGenerate regular reports on marketing activities, providing insights and recommendations to senior management.
