FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in various challenging roles.FM is seeking a Senior Marketing Strategic Partner to join our team. You will lead regional or global marketing strategy, campaigns, and plans for the Division. Your role involves understanding business strategy, client personas, competition, and FM's value propositions. This position requires onsite work with some flexibility for remote work.Schedule & Location:This full-time office-based position is exempt and offers remote options. Work 5 days per week at one of our operation location offices in Boston, Los Angeles, St. Louis, Atlanta, or Chicago. Up to 15% to 20% of domestic travel is required.
Take charge of marketing strategy and action plans for all marketing activities in new and mature markets. Lead omnichannel campaigns that include advertising, PR, web, events, and exhibits.
Responsible for ensuring all marketing tasks follow approved practices and procedures, meeting brand and business requirements in each market, aligned with FM’s Market Prioritization.
Be part of the Division leaders' team, offering strategic marketing counsel to influence business strategies and achieve operational goals. Support new business development, client retention, risk improvement, market expansion, and profitable growth in the region.
Develop and oversee a comprehensive marketing plan across multiple channels for the region, guiding a team consisting of Marketing, Client Service, Sales, and Operations to achieve a positive return on investment while staying within budget.
Direct a distributed team of internal and external marketing resources, working together harmoniously and effectively to accomplish the seamless execution of omnichannel campaigns.
Responsible for showing the return on investment of marketing budgets for assigned markets by setting and achieving attainable budget goals.
Advise the division management team on local market opportunities and needs. Prioritize markets for appropriate campaigns. Address local marketing issues.
Continuously assess processes and strategies to improve the efficiency, creativity, and quality of programs and tools crafted for both the market and sales force. In particular, work together with global colleagues to establish and monitor metrics for measuring the efficiency of marketing campaigns; track and analyze outcomes.
Show strong leadership, skill, and ability to align regional marketing activities, ensuring consistency and flexibility across markets to achieve global marketing goals.
Advocate for client, prospect, and partner needs and journeys to enable the achievement of corporate and operations objectives.
Lead marketing and other colleagues to globalize and/or personalize programs where appropriate and ensure that investments in content are brought to bear across assigned markets.
Required Education:
4-year bachelor’s degree
Highly Preferred Education:
Master’s degree or equivalent experience preferred
Required Work Experience:
10+ years of work experience as a marketing communications professional in an agency and/or corporate setting working on omnichannel global marketing campaigns.
Proven work experience in developing and applying client personas and journeys, value propositions, competitive assessments, go-to-market plans, and measuring and reporting return on investment.
Proven track record of delivery to tight budgets and deadlines.
Required Skills:
Strategic leadership skills
Strong decision-making skills
Excellent verbal and written communications skills
Demonstrated project management skills
Strong leadership and influencing skills
Strong interpersonal skills
Strong problem-solving skills
Ability to manage confidential information appropriately
Strong user with Microsoft Office
Strong user with SharePoint
Knowledge of Microsoft Dynamics 365 preferred
The annual salary for this position is $130,700-$187,800 and will be determined based on individual qualifications. Employees enjoy a comprehensive Total Rewards program, including incentives, health and well-being programs, retirement plans, career development, tuition reimbursement, flexible work options, and more!FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
