Position SummaryThe Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. This role is responsible for coordinating product marketing activities, developing and supporting go-to-market strategies, managing digital and print marketing content, supporting trade shows and customer events, and driving lead generation and brand awareness initiatives. The ideal candidate is highly organized, detail-oriented, commercially minded, and capable of managing multiple projects in a fast-paced manufacturing environment.
The Marketing Manager works closely with Product Management, Sales, Engineering, Customer Service, and Business Leadership to help identify market opportunities, position products effectively, and execute marketing strategies that support revenue growth and market expansion.Go-to-Market Strategy & Market DevelopmentSupport the development and execution of go-to-market strategies for new product launches, product line extensions, and strategic growth initiatives.Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.Assist in evaluating market opportunities, customer needs, industry trends, and competitive positioning to support business growth objectives.Develop product messaging and marketing campaigns that clearly communicate product differentiation and customer value.Coordinate cross-functional activities necessary for successful product launches and commercialization efforts.Track and measure go-to-market effectiveness and recommend improvements to increase market penetration and customer engagement.Support the development and maintenance of strategic marketing plans aligned with business goals and growth objectives.Marketing CommunicationsCoordinate development and distribution of marketing materials including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.Ensure collateral remains accurate and aligned with branding standards.Develop technical and customer-focused content.Assist in managing websites and digital platforms.Product Marketing SupportCollaborate with Product Management, Engineering, Sales, and Customer Service teams.Maintain product information, specifications, images, and marketing assets.Coordinate updates to technical documentation and literature.Conduct market research and competitive analysis.Trade Shows & EventsCoordinate logistics for trade shows, conferences, customer events, and distributor meetings.Manage vendors, timelines, promotional materials, and budgets.Support pre-event marketing and post-event follow-up.Digital Marketing & Demand GenerationSupport email marketing, social media, content marketing, and lead generation initiatives.Monitor website analytics and campaign performance.Generate reports and improvement recommendations.Sales EnablementDevelop customer-facing content and sales tools.Support distributor marketing programs.Maintain marketing resource libraries.Administrative & Project CoordinationManage multiple projects and deadlines.Coordinate with agencies, designers, printers, and vendors.Assist with budgets, purchase orders, reporting, and metrics.
