Director, Commercial Training, Communication, and Engagement

Director, Commercial Training, Communication, and Engagement

17 Jan 2025
Massachusetts, Waltham, 02451 Waltham USA

Director, Commercial Training, Communication, and Engagement

Deciphera is seeking a seasoned, dynamic commercial leader with extensive product launch experience to lead the company’s commercial training, engagement and brand communications capabilities.  The Director will be responsible for CTCE strategy and execution for the company’s broad and diverse oncology portfolio including its lead asset QINLOCK, a highly-selective, broad-spectrum KIT and PDGFRa kinase switch control inhibitor currently on the market for the treatment of GIST, and prepare for the launch of vimseltinib, an orally administered, potent and highly selective switch-control kinase inhibitor of CSF1R, currently in development for the treatment for tenosynovial giant cell tumor (TGCT).   The Director of CTCE is a critical commercial role that will be instrumental to Deciphera’s continued success in driving brand results for multiple assets, maintaining a best-in class field team and cultivating the commercial team culture. What You’ll Do:Director of CTCE will play a critical role in evolving and leading the vision, structure, talent base, and capabilities of the commercial organization, with a focus on the sales team.  Accountabilities of this role include not only leading a high-performing training function, but also lead franchise communications and development of optimal engagement strategies across the commercial team. Success in this role will require close partnership with members of the commercial leadership team (CLT) to:Develop all training to prepare for the launch in a new disease stateGuide commercial strategy of multiple brands and pull through executionDevelop and implement new organizational capabilities with a focus in rare disease and maintain a best-in-class sales forceLead communications across the sales and marketing team and act as a liaison across commercial functionsEstablish and cultivate a positive team culture based on respect, trust, integrity, professionalism, humility, continual improvement, putting patients first, and “doing the right thing.” Training ResponsibilitiesPartner with fellow CLT members to establish the concepts of learning, development, and continual improvement as core competencies of the commercial organizationPartner closely with members of the CLT to define and continually evaluate the commercial team’s training and effectiveness needs based on robust market insights; organization structure and roles; and commercial objectives, strategy, and performance.Partner with internal subject matter experts (commercial, medical affairs, clinical development, legal, regulatory, HR, etc.) and external vendors/consultants to develop and/or source tailored training content that meets specific commercial needs.  Content topics could include:Clinical content – disease state, patient journey, current and evolving diagnostic and treatment paradigms, unmet needs, ripretinib, vimseltinib and competitor product profiles, etc.New hire/onboarding – in partnership with HR to communication corporate info, benefits, IT support, HR processes, etc.; sales acumen and product/disease state overviewCustomer insights – key insights into the needs and perspectives of Deciphera’s key customers including academic vs. community physicians, mid-level prescribers (NP/PA), nurses, pharmacists, payers, etc.Commercial strategy, tools, and tactics – marketing strategy, core messages, materials, and programs; market access strategies and programs; med info processes; etc.Commercial systems/processes (e.g., CRM, Concur, speaker portal, etc.) and analytics (data/reporting)Business acumen – selling skills (delivering high impact questions and messages, aligning needs, closing, follow up, etc.) and territory planning and execution (customer prioritization and objectives, path-to-goal development, progress tracking & reporting, issue identification/mitigation, etc.)Compliance – work with legal to deliver necessary training to ensure compliance with all policies and proceduresSuccessfully develop and implement a multi-modality approach to content delivery to optimize impact:Lead the planning and execution of live meetings in close partnership with functional leads and field leadership to ensure the needs of all stakeholders are met (meeting objectives, agenda, roles and responsibilities, presentations, training workshops, communications etc.)Partner with IT and HR to evaluate, select, and implement scalable distance learning / virtual classroom tools (LMS, web-based, telecon/webex, apps, etc.) and to explore the use of creative communication methods to optimize engagement and reinforce key learnings (e.g., podcasts, video blogs, group video chats, etc.)Develop and implement methods for measuring the impact of training initiatives and for identifying and addressing education gapsEnsure outstanding project management and operational excellence within the CTCE function.  Develop and execute detailed work plans, collaborate within a matrixed environment to ensure initiatives are well planned and effectively implemented, establish and manage vendor relationships, and build and manage the CTCE budget.Communication and Commercial Engagement Responsibilities Develop clear communication plan to streamline information sharing across commercial team and lead the planning and executing of routine sales and marketing touchpointsLead commercial engagement initiatives directed at building connectivity, celebration, and career development across the teamLiaise with the commercial HR business partner and CLT to identify and integrate corporate and commercial-specific function initiatives to continually grow and evolve the Deciphera culture and commercial employee job satisfaction. Role involves moderate travel (up to approximately 30% of time)

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