Sobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Hematology Marketing for the largest Sobi NA Franchise in Sobi. This individual leads the product strategy for significant product(s) in Sobi NA’s Hematology portfolio. You will lead cross-functional teams to develop disease and brand strategy, leveraging expertise in disease-state, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record in the hematology oncology space.This role will lead a team of 4-5 marketers.This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC.Key Responsibilities:
Including, but not limited to the followingLead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and eventsLed development of the brand franchise and tactical plansLead development, creation and implementation of branded omni-channel HCP and patient promotional initiativesIdentify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planningDevelop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insightsCollaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy executionPartner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programsThink holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive marketLead all national congress strategy and execution, including vendor management, booth design, and internal coordinationAdditional:Drive and support development of key meetings, such as National Sales Meetings and POAsCultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market accessHelp develop hematology portfolio long range plan and forecastManage vendors and marketing budgetCollaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global teamCultivate a collaborative team environment amongst the marketing team and cross functional partners 
